Digital Marketing Specialist

*Experience:* Minimum 8 months to 1 year

**Location:** Green Park, Nearby metro station Green park

We are looking for a motivated and skilled *Digital Marketing Specialist* with 8 months to 1 year of experience to join our dynamic team. The ideal candidate will have hands-on experience in managing social media platforms, running paid ad campaigns, SEO strategies, and content optimization. The candidate should be creative, data-driven, and passionate about delivering effective marketing campaigns.

*Key Responsibilities:*

1. *Search Engine Optimization (SEO):*

- Perform on-page and off-page SEO to improve website ranking and organic traffic.

- Conduct keyword research and competitor analysis.

- Optimize website structure, content, and meta tags for search engines.

2. *Social Media Management:*

- Plan, create, and schedule engaging content across all social media platforms.

- Monitor social media performance and provide insights to enhance engagement and reach.

- Respond to audience queries and build community interactions.

3. *Paid Advertising Campaigns:*

- Plan and execute ad campaigns on platforms like Google Ads and Meta Ads (Facebook & Instagram).

- Track campaign performance and optimize ads to achieve KPIs such as ROI, CPC, and CTR.

4. *Content Strategy:*

- Develop creative content strategies to align with marketing goals.

- Write/edit captions, blog posts, and ad copy to resonate with the target audience.

5. *Reporting:*

- Generate regular performance reports and propose actionable recommendations.

6. *Team Collaboration:*

- Work with graphic designers, video editors, and other team members to deliver impactful campaigns.

- Stay updated with the latest trends in digital marketing to bring innovative strategies to the team.

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*Requirements:*

- Proven experience of 8 months to 1 year in digital marketing or a related field.

- Strong understanding of SEO, Google Ads, and Meta Ads.

- Proficiency in analytics tools such as Google Analytics and social media insights.

- Excellent communication and content writing skills.

- Creative mindset with the ability to think strategically.

- Knowledge of basic design tools like Canva is a plus.

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*Perks and Benefits:*

- Competitive salary

- Professional growth opportunities

- Flexible working hours

- Supportive and creative work environment

Job Type: Full-time

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

• Flexible schedule

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person