Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: 4–7 Years

Location: Thiruvananthapuram

Employment Type: Full-time

Job Summary

We are looking for a highly skilled Digital Marketing Specialist with strong hands-on experience in planning, executing, and optimizing paid digital campaigns. The ideal candidate will be data-driven, ROI-focused, and experienced in managing large-scale performance marketing budgets across multiple platforms.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels
• Manage end-to-end campaign lifecycle including strategy, setup, targeting, budgeting, A/B testing, and optimization
• Drive measurable results across leads, conversions, CAC, ROAS, and revenue growth
• Analyze campaign performance using tools like Google Analytics, GA4, Google Tag Manager, and platform dashboards
• Identify growth opportunities through audience segmentation, creatives testing, landing page optimization, and funnel analysis
• Collaborate with creative, content, and product teams to improve ad performance and conversion rates
• Manage and optimize large monthly ad budgets efficiently
• Prepare regular performance reports and present insights and recommendations to stakeholders
• Stay up to date with the latest trends, tools, and best practices in performance marketing

Required Skills & Qualifications

• 4–7 years of hands-on experience in performance marketing / paid media
• Strong expertise in Google Ads (Search, Display, YouTube) and Meta Ads
• Proven experience in lead generation, conversion optimization, and scaling campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with tracking, attribution models, and conversion pixels
• Proficiency in tools such as Google Analytics, GA4, GTM, Looker Studio (Data Studio)
• Excellent problem-solving and optimization skills
• Strong communication and stakeholder management abilities

Good to Have

• Experience with LinkedIn Ads, programmatic advertising, or app marketing
• Exposure to marketing automation tools and CRM integrations
• Experience working in B2B, B2C, SaaS, or e-commerce environments

Interested Candidates send your updated resume to hr@gysztechnologies.com

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Work Location: In person