Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns that increase brand awareness, drive traffic, and generate leads. The ideal candidate should be creative, analytical, and experienced in managing digital platforms and performance-driven campaigns.

Key Responsibilities:

• Develop and implement digital marketing strategies across online platforms
• Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.)
• Plan and execute social media marketing campaigns and content calendars
• Monitor, analyze, and report on campaign performance using analytics tools
• Optimize website content and landing pages for SEO and conversions
• Coordinate with designers, content creators, and external agencies
• Manage email marketing campaigns and lead nurturing activities
• Stay up to date with digital marketing trends, tools, and best practices

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience as a Digital Marketing Specialist or similar role
• Strong understanding of SEO, SEM, social media, and performance marketing
• Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO tools
• Excellent communication and content planning skills
• Analytical mindset with the ability to interpret data and improve performance

Preferred Qualifications:

• Experience with marketing automation tools and CRM platforms
• Knowledge of graphic design tools (Canva, Adobe)
• Experience in e-commerce or lead generation campaigns

Job Type: Full-time

Pay: ₹18,000.00 - ₹35,000.00 per month

Work Location: In person