Digital Marketing Specialist

Fort HealthCare is a patient-centered hospital and healthcare system serving individuals, businesses and families in Jefferson, Dane, and Walworth Counties, and we are seeking Digital Marketing Specialist to join our Marketing team.

Shift:
Full time
80 hours per bi-weekly pay period
Day Shift
Position is onsite

Fort HealthCare is proud to be named a 15-time award winner of the Milwaukee Journal Sentinel Top Workplace award for Southeastern Wisconsin, a 5-time award winner of the USA Top Workplaces award, and a 2-time winner of their Top Workplaces Culture Excellence award for Purpose & Values.

In addition, Fort HealthCare is proud to be awarded the inaugural 2024 Wisconsin Hospital Association (WHA) Hospital Mentorship and Quality Champion Award. The Hospital Mentorship and Quality Champion award recognizes a hospital for demonstrating mentoring relationships and engagement through active participation, collaboration and the sharing of tools and resources with other hospitals.

Our Mission Statement is our daily guide to provide the best health care possible. We promote it widely for all we serve to read, understand and to help our public hold us accountable for the promises we make.

Our Mission Statement - Improve the Health and Well-being of Our Community

Our Vision Statement provides each of us at Fort HealthCare with a goal. It is our motivation to improve constantly upon the level of care we provide, and the quality of services delivered.

Our Vision - Be the Healthiest Community in Wisconsin.

We offer competitive pay and benefits, education, and resources you need to perform your job and ample opportunities for professional growth.

The Digital Marketing Specialist is responsible for strategizing, developing, implementing, tracking, and optimizing online marketing campaigns across various digital channels to drive brand awareness, engagement, and conversions.

Responsibilities of this position include:

• Oversees Fort HealthCare social media outlets, including strategy, budget, content (original text, images, and video), and analytics.
• Executes campaigns across various channels, including SEO/SEM, email, social media, SMS, and display advertising.
• Develops engaging content such as website copy, blog posts, videos, and social media updates, often collaborating with employees across the organization.
• Manages the public facing website for the organization and makes recommendations based on best practices and what the market is looking for.
• Identifies target audiences and research advertising trends and competitors' offerings to align with overall business strategy.
• Implements SEO techniques and manages paid search (PPC) campaigns to increase organic traffic and visibility on search engines like Google.
• Collaborates with other departments to coordinate promotions and increase reach, including supporting HR in recruiting.

Requirements for this position include:

• Associate degree required – Bachelor preferred
• Minimum 2 years in a digital marketing role and/or managing social media platforms, SEM, website content, budget management, and reporting.
• Basic video editing and photography experience; Basic graphic design skills using Adobe Suite or Canva. Minimum 3 years in a digital marketing role and/or managing social media platforms, SEO, SEM, website content, budget management, and reporting.
• Strong interpersonal and communication skills; ability to write clear and concise content based on the digital platform and audience; Strong understanding of online marketing concepts, strategies, and best practices
• Valid WI Driver's License

Benefits:

• Competitive pay
• 401(k) with employer match
• Generous PTO Plan
• On-campus Daycare
• Disability insurance
• Flexible Spending
• Health Insurance
• Comprehensive Wellness Plan
• Life Insurance
• Pharmacy Discount
• Tuition Assistance
• Vision and Dental Insurance
• Employee Assistance Program
• Free Parking

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.