Digital Marketing Specialist

Title: Digital Marketing Specialist

Location: Virugambakkam, Chennai
Employment Type: Full-Time | Onsite

About the Role

Knotopian is looking for a results-driven Digital Marketing Specialist to strengthen our digital footprint and drive measurable growth. In this role, you will take ownership of SEO, paid campaigns, and social media strategy working closely with creative and cross-functional teams to amplify brand visibility and lead generation.

If you are data-driven, creative, and passionate about digital growth, this role is for you.

Key Responsibilities:

Website SEO & Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies to improve rankings and organic traffic.
• Optimize website content, metadata, and structure in line with SEO best practices.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Identify and resolve technical SEO issues to enhance site health and user experience.

Paid Campaign Management (Google & LinkedIn Ads)

• Plan, execute, and manage high-performance paid campaigns on Google and LinkedIn.
• Track, analyze, and optimize campaign performance to maximize ROI.
• Conduct A/B testing on ad creatives, copies, and landing pages to improve conversions.
• Collaborate with internal teams to ensure alignment with brand messaging and objectives.

Social Media Content & Community Management

• Create and manage social media content calendars across platforms.
• Develop engaging content to increase brand awareness, reach, and follower engagement.
• Monitor performance metrics and refine content strategies based on insights.
• Engage with the online community by responding to comments and messages professionally.

Qualifications & Experience

• Bachelor’s degree in any discipline or a related field.
• 2 to 4 years of hands-on experience in digital marketing.
• Strong expertise in SEO, Google Ads, LinkedIn Ads, and social media management.
• Proficiency with analytics and marketing tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
• Experience using social media platforms and scheduling tools (Hootsuite, Buffer, etc.).
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent communication skills with a creative and detail-oriented approach.

Preferred Skills

• Experience with content creation tools like Canva or Adobe Creative Suite.
• Familiarity with email marketing platforms and CRM tools

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time

Ability to commute/relocate:

• Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• What's your current and expected CTC with NP?

Experience:

• B2B: 2 years (Required)
• Google Ads: 2 years (Required)
• SEO: 2 years (Required)

Work Location: In person