Digital Marketing Specialist

Digital Marketing Specialist

About Redball Technology
Redball Technology is a digital marketing company founded in 2006 that delivers comprehensive, end-to-end technology solutions that allow businesses to focus on their core competencies.

Position Overview
We are a fast-paced, client-centric organization seeking a creative and results-driven Digital Marketing Specialist with a proven track record. The ideal candidate is an energetic professional who can adapt quickly in an ever-evolving digital landscape. This role is responsible for performance-focused digital marketing across multiple channels and offers benefits and opportunities for career advancement.

Detailed Responsibilities:

Key Responsibilities

• Manage and optimize advertising campaigns across the following platforms: Google Ads, Google Local Service Ads, Vibe, others as arise.
• Manage and execute email marketing campaigns using platforms such as: Mailchimp, Constant Contact, HighLevel
• Manage and optimize Google Business Profiles (Google My Business)
• Manage Search Engine Optimization (SEO) initiatives and performance
• Manage call tracking numbers and analyze call data
• Maintain and report on client marketing performance dashboards
• Manage additional marketing platforms as business needs evolve
• Lead periodic client meetings to review performance and discuss future strategy
• Support our social media team on: Facebook, Instagram, LinkedIn
• Assist with reputation management initiatives
• Contribute to creative briefs for design and marketing campaigns
• Integrate lead flows with HighLevel CRM

Job Requirements

• 3–5+ years of digital marketing experience in a similar role
• Google Ads certifications (Search, Display, and Video)
• Demonstrated history of SEO ranking success
• Experience measuring and analyzing detailed ROI across multiple marketing channels
• Advanced knowledge of analytics, reporting, and performance measurement
• Basic understanding of HTML and Content Management Systems (CMS)
• Highly organized and detail-oriented
• Excellent written and verbal communication skills

Additional Experience (Preferred | Higher Compensation Considered)

Candidates with the following experience may qualify for increased compensation and expanded responsibilities:

• Strong working knowledge of the LAMP stack (Linux, Apache, MySQL, PHP)
• Experience developing, maintaining, or customizing backend systems that support marketing operations
• Proven ability to build and manage API integrations between marketing platforms and third-party tools (CRM systems, call tracking, analytics, email platforms, etc.)
• Experience automating marketing workflows, data synchronization, and reporting via custom scripts or applications
• Familiarity with RESTful APIs, webhooks, and authentication methods (OAuth, API keys)
• Ability to troubleshoot, optimize, and scale integrations for performance and reliability
• Experience supporting or collaborating with marketing teams through custom development solutions
• Understanding of data structures and databases used in marketing and analytics environments

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have Google Ads Certifications?

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 3 years (Required)

Work Location: In person