Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Central Avenue, Kolkata

Timing: 11am to 8pm

Week off: Tuesday

Experience: Minimum 3 to 4 years in digital marketing preferably in google and meta ads.

Salary: upto 45000 per month

Key Responsibilities:

Campaign Management:

• Plan, execute, and optimize performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and other relevant platforms.
• Develop A/B testing strategies to optimize creative and targeting for better conversion rates.
• Analytics and Reporting:Monitor and analyze key metrics to assess the effectiveness of marketing campaigns.Generate detailed reports on campaign performance, ROI, and provide actionable insights to improve future strategies.
• Optimization:Continuously optimize ad copy, landing pages, and bidding strategies to maximize the effectiveness of campaigns.
• Utilize data analysis tools to refine target audiences and improve conversion rates.
• Budget Management:Manage and allocate advertising budgets efficiently to achieve maximum ROI.
• Forecast and report on campaign spend and performance against KPIs
• .Collaborative Strategy Development:Work closely with content creators, graphic designers, and other marketing team members to ensure consistent and effective messaging.
• Collaborate with the product team to align marketing strategies with PrepMed’s overall business goals.
• Market Research:Stay up-to-date with the latest industry trends, digital marketing strategies, and competitor analysis.
• Research and implement new marketing strategies to stay ahead in the competitive market.

Requirements

Bachelor’s degree.

Minimum 4 years of experience in performance marketing preferably in edtech.

Strong knowledge in Google Ads.

Send your resume at hrm@prepmed.in

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person