Digital Marketing Specialist

Position Summary (to apply read full ad)

We are looking for a Digital Marketing Specialist to join our marketing team. This role is responsible for SEO, SEM, Website Analytics, and Lead Generation to drive qualified traffic and maximize conversions for our IT Managed Service Provider business.

The ideal candidate has experience in Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, Google Tag Manager, Microsoft Excel, and can perform data analysis. This role is perfect for someone who is analytical, detail-oriented, and eager to optimize digital marketing performance.

** Your job responsibilities are included but not limited to items listed below. At Network Architects, we believe in teamwork and going above and beyond in our position to accomplish results.***

Requirements:

ESSENTIAL DUTIES & RESPONSIBILITIES

Search Engine Marketing (SEM) & Paid Advertising

• Manage Google Ads, Facebook Ads, and Microsoft Ads campaigns for organization.
• Optimize PPC campaigns to maximize conversions and minimize cost per acquisition (CPA).
• Develop retargeting strategies to engage potential renters who have visited our sites.
• Implement A/B testing on ad creatives, landing pages, and copy.

Website Analytics & Data Analysis

• Track and analyze website traffic, conversion rates, and marketing performance using Google Analytics and Google Tag Manager.
• Develop custom dashboards and reports to measure marketing effectiveness.
• Identify trends and insights to drive marketing decisions and improve ROI.
• Support marketing automation and CRM integration to improve lead tracking.

Lead Generation & Performance Optimization

• Develop and execute lead generation campaigns to drive IT inquiries.
• Monitor lead quality and conversion rates from various channels.
• Work with leasing teams to ensure seamless follow-up processes.
• Research and recommend new marketing tools and technologies.
• Produce email marketing campaigns using GlassHive.

SEO & Website Optimization

• Conduct keyword research and implement on-page and off-page SEO strategies.
• Optimize website content, meta tags, and structure for improved search rankings.
• Work with developers to ensure technical SEO best practices are implemented.
• Monitor and improve website user experience (UX) and conversion rates.

QUALIFICATIONS & SKILLS

Must-Have:

• 1-3 years of digital marketing experience, preferably in Information Technology, or similar industry or experience.
• Strong understanding of SEO, SEM, PPC, and digital advertising.
• Experience with Google Ads, Facebook Ads, Microsoft Ads, Google Analytics, GlassHive, and Google Tag Manager.
• Proficiency in Excel (pivot tables, VLOOKUP, data analysis, reporting).
• Analytical mindset with a passion for data-driven decision-making.
• Strong attention to detail and ability to manage multiple projects.

Nice-to-Have:

+ Experience with Google Looker Studio for reporting.
+ Familiarity with marketing automation tools & CRM systems.
+ Basic knowledge of HTML, CSS, or JavaScript for website tracking along with basic use of Wordpress.
+ Previous experience working in a technology industry.

To Apply:

Please provide your current resume, and answer the additional questions in this posting. Only applicants that provide ALL the materials will be considered for this position.

Job Type: Full-time

Pay: $40,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• Do you have anything in your background that would prevent you from passing a thorough background check, this is your only opportunity to be upfront and honest?
• Do you have a car or some method of reliable transportation as this role is in our office?
• If you were offered this job what would be your expected salary range based on your qualifications and experience?
• If you accepted this role when would you be able to start? (please state a date)
• Have you worked with GlassHive and if so what is your experience level and what have you done?
• We will likely get numerous applicants for this position, based on that what sets you apart? Why do you want this job? What have you done previously that illustrates to us your knowledge, skills, and positive results that would relate?

Work Location: In person