Digital Marketing Specialist

Job Summary:

We’re looking for a Digital Marketing Specialist who fully owns our paid and organic digital marketing programs and serves as the central point of coordination between internal stakeholders and external agencies.

This role is ideal for someone who understands how paid and organic channels work together, knows how to brief and manage agencies effectively, and takes accountability for performance, optimization, and results — not just execution.

If you’ve worked in an agency environment or managed agencies from the client side and enjoy owning outcomes, this role is a strong fit.

Responsibilities:

• Own paid digital marketing programs: Oversee paid search, paid social, display, and other paid channels — including planning, performance monitoring, optimization, and budget management.
• Own organic digital programs: Lead organic initiatives such as SEO, content performance, website optimization, and email, ensuring they align with growth goals.
• Coordinate and manage agency partners: Act as the primary liaison with external agencies, ensuring alignment on strategy, execution, timelines, and performance expectations.
• Performance tracking & optimization: Monitor KPIs across paid and organic channels, analyze results, identify trends, and drive continuous improvement.
• Budget & ROI accountability: Track spend and performance to ensure efficient use of marketing dollars and clear ROI.
• Cross-functional collaboration: Work closely with leadership, sales, and operations to ensure digital efforts support broader business objectives.

Qualifications:

• 3+ years of experience owning paid and/or organic digital marketing programs
• Hands-on understanding of paid media, SEO, and digital performance metrics
• Experience working with and coordinating marketing agencies or external vendors
• Strong analytical skills with the ability to translate data into action
• Excellent communication, organization, and project management skills

Agency experience strongly preferred — either working at an agency or managing agencies on the client side.

Pay: $52,000.00 - $62,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person