Digital Marketing Specialist

Job Overview

A Digital Marketing professional is responsible for planning, executing, and optimizing online marketing campaigns to increase brand awareness, generate leads, drive sales, and enhance customer engagement across digital channels.

Key Responsibilities

1. Strategy & Planning

• Develop digital marketing plans aligned with business goals.
• Research target audiences and market trends.
• Identify the best digital channels to achieve objectives.

2. Campaign Management

• Create and manage campaigns on platforms like Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.
• Monitor performance and optimize for better ROI.

3. SEO (Search Engine Optimization)

• Perform keyword research.
• Optimize website content to improve search engine rankings.
• Monitor SEO performance using tools like Google Analytics and Search Console.
• 4. Content Marketing
• Create content calendars.

5. Social Media Management

• Manage social profiles (Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.).
• Plan and publish posts, reels, ads.
• Track performance and community engagement.

6. Email Marketing

• Build and manage email lists.
• Design email campaigns and automation.
• Track open rates, click rates, and conversions.

7. Analytics & Reporting

• Measure campaign performance (traffic, clicks, conversions, ROI).
• Prepare reports for stakeholders.
• Use data to refine strategies.

8. Paid Advertising (PPC)

• Launch and manage paid ads (SEM, social ads).
• Budget allocation and bid management.
• A/B testing of ad creatives.

9. Collaboration

• Work with sales, design, and content teams.
• Coordinate with external agencies or freelancers when needed.

Required Skills & QualificationsTechnical Skills

• SEO / SEM
• Social Media Marketing
• Google Analytics & Tag Manager
• Email Marketing Tools (Mailchimp, Sendinblue, etc.)
• Paid Ads (Google Ads, Meta Ads)
• Basic Graphic/Video Tools (Canva, Photoshop basic)

Soft Skills

• Strong communication
• Creativity
• Analytical thinking
• Time management
• Problem solving

Educational Qualifications (Typical)

• Bachelor’s degree in Marketing, Business, Communications, or related field

(Not always mandatory if skills/portfolio are strong.)

Performance Metrics (KPIs)

• Website traffic increase
• Lead generation
• Conversion rate
• Engagement rate (likes, shares, comments)
• ROI on ad campaigns
• Search ranking improvements

Who This Role Is Best For

• Creative and analytical individuals
• People comfortable with digital tools and data
• Those who enjoy fast-paced and evolving environments

If you’d like, I can tailor this JD for a specific industry (e.g., e-commerce, healthcare) or experience level (entry-level, mid, senior).

• Write, edit, and publish engaging content (blogs, web pages, social posts, videos).
• Coordinate with designers, writers, and developers.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time

Work Location: In person