Digital Marketing Specialist

Key Responsibilities

Here are the main tasks handled by a Digital Marketing Executive:

1. Social Media Management

Planning and posting content across platforms (Facebook, Instagram, LinkedIn, X, etc.)

Running paid ad campaigns

Monitoring engagement and responding to messages/comments

2. SEO (Search Engine Optimization)

Improving website ranking on Google

Keyword research and optimization

On-page and off-page SEO strategies

3. Content Creation & Marketing

Writing blogs, email newsletters, and website content

Coordinating with designers for visuals and videos

Planning content calendars

4. Google Ads & Social Media Ads

Creating PPC (Pay-per-click) campaigns

Tracking ad performance

Optimizing for better ROI

5. Website Analytics

Monitoring performance with tools like Google Analytics, Search Console, and Meta Insights

Preparing weekly/monthly reports

6. Email Marketing

Creating email campaigns

Managing automation workflows

Analyzing open and click-through rates

Required Skills

-Digital marketing tools knowledge (Google Analytics, Meta Ads Manager, Canva, etc.)

-Copywriting & creativity

-Basic graphic design skills

-Analytical thinking

-Understanding of current digital trends

Job Types: Full-time, Permanent, Contract