Digital Marketing Specialist

Company Overview
Brighter Strides ABA is committed to transforming lives by providing compassionate, evidence-based Applied Behavior Analysis (ABA) therapy for children with autism and neurodivergent diagnoses. Since its inception, the organization has expanded rapidly across multiple states, offering personalized behavioral interventions that foster growth, independence, and emotional well-being for children and their families.

Job Summary
We are seeking an energetic and detail-oriented Digital Marketing Specialist to join our dynamic team. In this role, you will develop and execute innovative digital marketing strategies to enhance our online presence, attract new families, and support our mission of empowering children through targeted campaigns. Your expertise will drive engagement across multiple channels, optimize our digital content, and analyze performance metrics to ensure continuous growth.

Responsibilities

• Develop comprehensive digital marketing plans utilizing SEO tools, SEM (Search Engine Marketing), and performance marketing techniques to increase visibility and engagement.
• Optimize website content using WordPress and content management systems to improve user experience and search engine rankings through keyword research and SEO best practices.
• Implement conversion optimization strategies to maximize lead generation from digital channels by analyzing user behavior with Google Analytics and Google Ads data.
• Coordinate email marketing initiatives using marketing automation platforms to nurture leads and communicate with prospective clients effectively.
• Monitor campaign performance regularly, prepare detailed reports on key metrics, and recommend adjustments to improve ROI.

Requirements

• Proven experience with SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and SEM campaigns.
• Proficiency in WordPress, HTML, CSS, JavaScript, SQL or other relevant coding languages.
• Skilled in copywriting with the ability to craft engaging content that resonates with target audiences.
• Familiarity with marketing automation tools and performance marketing techniques within the digital landscape.
• Excellent analytical skills with the ability to interpret data insights for strategic decision-making.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Digital Marketing Specialist and become a vital part of a passionate organization dedicated to making a meaningful difference in children's lives through innovative digital outreach!

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Hybrid remote in Lakewood, NJ