Digital Marketing Specialist

• Plan and execute multi-channel digital campaigns (search, social, display, video, email)
• Manage day-to-day campaign setup, pacing, optimization, and QA across platforms
• Own paid media (Google Ads, Meta, LinkedIn, etc.): keyword research, bidding, audiences, creatives
• Drive SEO: on-page optimization, technical audits, link-building coordination, content briefs
• Build and optimize email/marketing automation flows, segmentation, and deliverability
• Create, brief, and coordinate digital content (ad copy, landing pages, social posts)
• Perform A/B and multivariate tests on ads, creatives, and landing pages; implement learnings
• Track and report KPIs (CTR, CPC, CPA, ROAS, LTV, funnel metrics) with dashboards
• Analyze user behavior (GA4, Looker/BI, heatmaps)

Job Type: Full-time

Pay: AED3,000.00 - AED4,000.00 per month

Experience:

• Digital Marketing: 3 years (Required)