Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Ministry Department: Development and Community Relations

Reports To: Marketing & Communications Manager

FSLA Status: Non-Exempt

Status: Full-Time, Hourly rate: $19.00 - $24.00

Description: The Digital Marketing Specialist develops, implements, and manages online marketing campaigns to promote our organization’s brand, programs, and services. This role combines creativity with data-driven strategies to increase engagement, drive traffic, cultivate community awareness and perception, and generate measurable results across digital channels, including social media, email, SEO (Search Engine Optimization), and paid advertising, while highlighting the transformative impact of our programs and services. Must have proven experience with social media management, photography, and videography. We’re looking for an organized and creative team player who can positively engage with our online community, strengthen Mission partnerships and perceptions through digital platforms, and who is passionate about the Mission, our vision, who we serve, and the services we offer.

A portfolio of your work must be submitted with your application/resume. Please also include a short 1-2 minute video introduction of yourself and why you want to work at the Mission. You may provide a link or submit an attachment (10 mb or less).

Responsibilities:

• Create and execute digital marketing campaigns to support fundraising, volunteer recruitment, and program awareness.
• Manage the organization’s social media accounts and update the website, ensuring content is current, mission-focused, and visually engaging.
• Assist with scheduling and sending out email letters, donor communications, and digital storytelling pieces that highlight client success stories and organizational impact.
• Monitor and analyze digital campaign performance using tools such as Google Analytics and other tools; adjust strategies for optimal engagement.
• Collaborate with internal teams and leadership to align marketing efforts with organizational goals and campaigns.
• Stay up to date on digital trends and recommend innovative strategies to grow the organization’s online community.
• Film and edit video content for social media, website, and marketing campaigns (e.g., testimonials, event highlights, staff spotlights, and program overviews).
• Capture professional-quality photographs to support storytelling, donor reports, newsletters, and media materials.
• Maintain an organized media library of photos, videos, and raw footage for ongoing use.
• Ensure all media aligns with the Good News Rescue Mission’s brand standards, messaging, and ethical storytelling guidelines.

Qualifications:

• Associate’s degree in marketing, communications, public relations, journalism, or a related field preferred, but not required.
• 2 years minimum experience in digital marketing, preferably in a nonprofit or mission-driven environment.
• Proficiency with Google Analytics, SEO/SEM, social media management tools, Chat GPT, and other AI and email marketing platforms.
• Strong writing and storytelling skills with an eye for design and brand consistency.
• Passion for the organization’s mission and ability to convey compassion and hope through clear, authentic, and creative communication.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve) and photography tools (e.g., Lightroom, Photoshop).

Minimum Job Requirements:

Must agree not to promote or teach anything outside our Action Statement.

Work Environment:

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this job. The environment is pleasant overall, though employees may occasionally have exposure to cold temperatures. The noise level is usually moderate.

Employees may encounter irate or irrational clients, who may or may not be under the influence of mind-altering substances such as cocaine, marijuana, alcohol, etc., or who may be mentally or physically disabled.

Employees may also be regularly exposed to some risk of communicable diseases from guests at the facility, including potential exposure to tuberculosis (TB) and other respiratory illnesses.

Reasonableaccommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is regularly required to walk, talk, and hear. The employee is also regularly required to sit and occasionally required to stand. Good manual dexterity is required for tasks involving the use of hands to operate a computer keyboard, handle objects, and perform detailed work. The employee is also required to reach with hands and arms.

The employee must occasionally lift and/or move up to 50 pounds, including going up flights of stairs.

Specific vision abilities required for this job include distance vision, color vision, depth perception, and peripheral vision. The employee is also required to have close visual acuity for tasks such as viewing a computer terminal.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Pre-Employment Screening:

• Drug test · Clean DMV record
• Must be insurable through GNRM’s auto insurance provider

Pay: $19.00 - $24.00 per hour

Expected hours: 40.0 per week

Benefits:

• Health insurance
• Paid time off
• Vision insurance

Work Location: In person