Digital Marketing Specialist

Embossed is looking for an experienced Digital Marketing Specialist with a strong background in SEO, Google Ads, Social Media Marketing, and Graphic Designing. This role focuses on generating interior leads, promoting franchise locations, building local brand visibility, and creating high-quality visual content such as posters, reels, and ad creatives for the home décor and interiors industry.

Key Responsibilities SEO (Local & Organic – Home Décor Focus)

• Implement Local SEO strategies for Embossed franchise stores (city-wise & area-wise)
• Optimize landing pages for keywords like wallpapers, interior décor, customized wallpapers, sofa & curtains
• Manage Google Business Profiles for multiple franchise locations
• Improve organic traffic, inquiries, and showroom visits
• Track performance using Google Search Console & Analytics

Google Ads (Lead Generation & Franchise Campaigns)

• Create and manage Google Search, Display & YouTube Ads for:
• Home décor & wallpaper leads
• Franchise enquiry campaigns
• Optimize campaigns for cost-per-lead (CPL) and ROI
• Write high-converting ad copies & landing page suggestions
• Monitor conversions, calls, WhatsApp leads, and walk-ins

Social Media Marketing (Visual & Engagement Driven)

• Manage Embossed’s Instagram, Facebook, LinkedIn & YouTube Shorts
• Create and schedule content for:
• Wallpapers & interior projects
• Before–after transformations
• Reels showcasing designs, textures & installations
• Franchise success stories & offers
• Plan paid social media campaigns for leads and brand awareness
• Track engagement, reach, and lead conversions

Graphic Designing & Reels Creation

• Design creatives including:
• Social media posters & banners
• Google Ads & Meta Ads creatives
• Festival, offer & franchise promotion posters
• Reels & short videos (project highlights, décor tips, trends)
• Maintain Embossed brand guidelines across all creatives
• Work with installation & sales teams for real project content
• Tools: Canva, Photoshop, Illustrator, CapCut, Premiere Pro, etc.

Required Skills & Qualifications

• 2+ years of hands-on experience in digital marketing
• Proven experience in home décor, interiors, real estate, or franchise marketing (preferred)
• Strong expertise in:
• SEO (especially Local SEO)
• Google Ads (lead generation)
• Social Media Marketing
• Graphic designing & reel creation
• Familiar with WhatsApp lead tracking, call tracking, and CRM basics
• Ability to handle multiple franchise locations & campaigns

Preferred Skills (Good to Have)

• Experience in Meta Ads (Facebook & Instagram)
• Knowledge of franchise marketing funnels
• Video editing for reels, walkthroughs & ads
• Experience in running city-specific & hyperlocal campaigns
• Understanding of branding in premium home décor space

What We Offer

• Competitive salary + performance incentives
• Opportunity to work with a fast-growing pan-India home décor brand
• Exposure to multi-city franchise marketing
• Creative freedom & growth opportunities
• Long-term career stability

How to Apply

Send your resume + portfolio (ads, creatives, reels, campaign results) to:
hr@embossed.in

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person