Digital Marketing Specialist

Overview
We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive traffic, and increase conversions across multiple online channels. This role offers an exciting opportunity to leverage your expertise in SEO, content creation, social media management, and analytics to make a significant impact on our company's growth.

Duties

• Develop and implement comprehensive digital marketing campaigns utilizing SEO, SEM, Google Ads, and Google AdWords to improve online presence and lead generation.
• Conduct keyword research and optimize website content using SEO tools and content management systems like WordPress to enhance search engine rankings.
• Manage social media platforms including Facebook, Instagram, LinkedIn, and others through social media marketing and management tools.
• Create engaging content including blog posts, email campaigns, graphics, and videos using Adobe Creative Suite, Adobe Photoshop, and graphic design skills.
• Monitor and analyze campaign performance using Google Analytics and other analytics tools to identify areas for improvement and ensure optimal ROI.
• Execute conversion optimization strategies through A/B testing, landing page improvements, and performance marketing techniques.
• Manage email marketing campaigns with marketing automation tools to nurture leads and engage customers effectively.
• Collaborate with cross-functional teams to align digital strategies with overall marketing goals.
• Stay updated with the latest trends in digital marketing, SEO best practices, and emerging technologies to continuously improve campaign effectiveness.

Experience

• Proven experience in digital marketing or related roles with a strong portfolio demonstrating successful campaigns.
• Hands-on experience with SEO tools, Google Analytics, Google Ads, Facebook Advertising, SEM strategies, and content management systems like WordPress.
• Proficiency in HTML, CSS, JavaScript, SQL is preferred but not mandatory; familiarity is a plus.
• Strong skills in copywriting, content creation, graphic design, and social media management.
• Knowledge of B2B marketing strategies and e-commerce platforms is advantageous.
• Experience with marketing automation platforms and performance marketing techniques is highly desirable.
• Excellent analytical skills with the ability to interpret data insights into actionable strategies. Join us as a Digital Marketing Specialist to help shape our digital presence through innovative campaigns that deliver measurable results while advancing your career in a fast-paced environment dedicated to growth and excellence.

Job Types: Part-time, Contract

Pay: $20.00 - $25.00 per hour

Expected hours: 12 per week

Work Location: Hybrid remote in Houston, TX 77027