Digital Marketing Specialist

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and harness social media tools to engage audiences, boost brand awareness, and drive business growth. Your energetic approach and creative mindset will be vital in shaping our online identity and fostering meaningful relationships with our community. This paid position offers an exciting opportunity to lead digital marketing initiatives that make a real impact.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize engagement and reach.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media management tools like Hootsuite or Buffer to schedule posts, monitor activity, and analyze performance metrics.
• Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices in copywriting.
• Oversee paid advertising campaigns on Facebook Advertising and other platforms to increase visibility and conversions.
• Collaborate with public relations teams to craft press releases, manage media relations, and enhance brand reputation.
• Use web analytics tools such as Google Analytics and web analytics platforms to track campaign performance, website traffic, and user behavior.
• Coordinate branding efforts across digital channels to ensure consistency in messaging and visual identity.
• Engage with followers through comments, messages, and community interactions to strengthen relationships and foster loyalty.
• Monitor industry trends related to digital marketing, social media management, graphic design, video editing, photography, and e-commerce to keep strategies fresh and effective.

Experience

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Familiarity with social listening tools and techniques for gathering audience insights.
• Proficiency in Adobe Creative Suite applications including Photoshop and Illustrator for graphic design purposes.
• Hands-on experience managing social media management platforms such as Hootsuite or Buffer.
• Knowledge of SEO best practices including keyword research, content optimization, and web analytics tools like Google Analytics.
• Experience creating engaging multimedia content—videos, photos, infographics—and editing using video editing software.
• Strong understanding of branding principles, public relations strategies, and relationship management within digital spaces.
• Ability to analyze data from various sources to inform decision-making and improve campaign effectiveness. Join us as our Social Media and Marketing Manager — a vibrant role where your creativity fuels our growth! Bring your expertise in digital marketing tools, content creation skills, and passion for storytelling to craft compelling narratives that resonate globally. This is your chance to lead innovative campaigns that inspire audiences while advancing your career in a fast-paced environment committed to excellence!

Job Type: Part-time

Pay: $22.00 - $30.00 per hour

Expected hours: 10 – 25 per week

Work Location: In person