Digital Marketing Specialist

A Digital Marketing Expert & Content Creator crafts and executes online strategies (SEO, social, email, ads) to boost brand visibility, engagement, and sales, focusing on data-driven decisions, while also producing compelling content (blogs, videos, posts) that resonates with audiences, requiring strong analytical, creative, and communication skills to manage campaigns and optimize performance across digital channels. Digital Marketing Expert Responsibilities

• Strategy & Planning: Develop overall digital strategies (SEO, SEM, Social Media, Email).
• Campaign Management: Execute, monitor, and manage campaigns across platforms, including Google Ads and social media ads.
• SEO/SEM: Optimize websites and content for search engines to improve rankings and traffic.
• Analytics: Use tools like Google Analytics to track performance, analyze data, and refine strategies.
• Email Marketing: Create and manage email newsletters and campaigns.
• Collaboration: Work with designers, writers, and sales teams for cohesive efforts.

Content Creator Responsibilities

• Content Production: Develop engaging content (blogs, videos, images, social posts, ad copy).
• Audience Engagement: Create content that captures attention and encourages interaction.
• Brand Voice: Maintain consistent brand messaging across all content.
• Research: Understand trends and audience needs for effective content.
• Platform Adaptation: Tailor content for different digital platforms (Instagram, TikTok, LinkedIn, etc.).

Key Skills for Both Roles

• Creative & Analytical: Balance innovative ideas with data-driven optimization.
• Communication: Excellent writing, verbal, and collaboration skills.
• Technical Proficiency: Familiarity with SEO tools, Google Analytics, CRM, and marketing automation.
• Adaptability: Stay updated on new platforms and trends.
• Project Management: Organize tasks and meet deadlines.

Job Type: Full-time

Pay: ₹9,490.88 - ₹20,000.00 per month

Work Location: In person