Digital Marketing Specialist

Description: Mayo Employees Federal Credit Union (MEFCU) is looking for someone with a creative eye, a collaborative approach, and a passion for developing clear, consistent communication materials to join our team as a Digital Marketing Specialist!

Department: Marketing and Business Development

Days of Work: M-F with occasional Saturday morning hours (approx. once every 6 weeks)

Starting pay range: $28 - $30 per hour based on experience

Location: Rochester, MN

FLSA Status: Nonexempt

Schedule: Full time

Hours/Pay Period: 80

Remote Worker: No

The Digital Marketing Specialist contributes to the overall marketing and business development strategy through digital marketing in accordance with credit union brand standards and marketing guidelines. They coordinate, produce, and implement credit union marketing and business development campaigns, and product and service promotions for digital channels. They are also responsible for the creation and management of content on MEFCU’s internal and external websites and social media accounts. Other duties may be assigned as needed.

Duties and Responsibilities

Designs, produces, and manages digital marketing in compliance with credit union policies, guidelines and regulatory requirements:

• Designs and creates digital marketing for marketing campaigns, from concept to completion.
• Designs and provides mock-ups for leadership review, approval, and production direction.
• Works on the graphic production and copywriting of all web, email, social media, online/mobile banking, and other digital ads.
• Implements website changes as requested by creating new content or editing existing content.
• Assists in the management of the credit union’s marketing data analytics and targeting platform (Segmint).
• Loads lists and schedules online & mobile banking ads, email campaigns, and other digital ads.
• Assists in the management of external digital advertising (Google Ads).
• Designs and manages internal video display system for branches and drive-up lanes.
• Creates web, email, and digital analytics reporting and monitors metrics to assist in analyzing content/campaign success.

Works with third-party vendors to ensure ongoing management of digital media:

• Manages production of digital marketing by working directly with vendors sending files, specifications, estimates, proof approvals, and implementation of digital marketing.
• Manages back-up system of archived marketing projects and materials.
• Maintains a repository of images/manuals/files for graphics and advertising.

Works effectively across departments in identifying needs and digital asset creation:

• Assists in the ongoing review of the credit union website, online/mobile banking, and other digital ad channels to ensure accuracy, consistency and clarity of messages.
• Provides support in developing and designing content for the MEFCU intranet that is visually appealing and promotes use among staff.
• Collaborates with project managers to ensure timelines and completion schedules are met.

Requirements:

Education and Experience Requirements

A Bachelor's Degree in Graphic Design, Marketing or related field AND two years of experience working in a relevant position.

All employees must be bondable by MEFCU’s insurance policy. Continued employment is subject to maintaining favorable bondable status per insurance standards.

Knowledge, Skills, and Abilities

Employees in this position are expected to possess and demonstrate the following knowledge, skills, and abilities throughout their employment:

Knowledge of: Overall credit union philosophy and operations; credit union products and promotions; communications including written and digital.

Skill in: Design production software such as Adobe Photoshop and InDesign; email creation and fulfillment; online ad delivery systems, basic knowledge of website development, search engine marketing, and search engine optimization; Microsoft applications such as Word, Excel, and PowerPoint; excellent organizational skills, ability to handle multiple tasks concurrently, strong written and verbal skills, time management to meet deadlines.

Ability to: problem solve, think creatively and critically, stay current on marketing trends, listen actively, be flexible to support work volumes; initiate, lead and follow through with projects; work both independently and as part of a team.

Physical and Environmental Criteria

The physical effort generally required to perform this position is best described as: Sedentary - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. The majority of this position involves computer work, which requires fine dexterity in the continuous movement of the wrist and fingers. Infrequently, this position may involve lifting/carrying boxes, materials, or equipment weighing 25-30 lbs.

Sensory requirements necessary in the performance of the essential functions of this position include: sight, hearing, touch.

Environmental conditions that may exist in the performance of the essential functions of this job include: NONE.

Why Mayo Employees Federal Credit Union?

Our mission of caring for our members drives what we do every single day. Join our team and build your career in an environment where your work is valued, and you can make a difference in the lives of our members. The Mayo Employees Federal Credit Union offers fantastic benefits, including:

• Affordable Medical Plans
• Six Paid Holidays and Generous Accrued Paid Time Off Plan
• Employer-Paid Life and AD&D Insurance (additional voluntary coverage is available for employee purchase too!)
• Employer-Paid Short and Long-Term Disability Insurance
• Employer-Paid Health Reimbursement Account or Health Savings Account contribution
• 401k Plan with Generous Employer Match
• Tuition Assistance
• Flexible Spending Accounts
• Employer-Paid Identity Theft Insurance
• Employee Assistance Program
• Voluntary Accident and Critical Illness Insurance
• Discounted Pet Insurance Program