Digital Marketing Specialist

Job Title: Performance Marketing Executive / Digital Marketing Specialist (Shopify)

About

Rosada is a premium D2C kids & baby lifestyle brand loved by parents and celebrated by celebrities, with features popular TV shows. Rosada offers a wide range of kids’ and baby lifestyle products, from bags and bedding to decor accessories.

Job Summary – Performance Marketing Manager (D2C)

We are seeking a highly results-driven Performance Marketing Manager with 5+ years of experience in D2C marketing to lead our paid acquisition strategy across Meta and Google platforms. This role will be responsible for driving revenue growth, optimising the entire marketing funnel, managing a high-performing team, and ensuring strong ROI across all performance campaigns.

Key Responsibilities

• Lead and manage paid marketing campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping).
• Plan, execute, and optimise full-funnel strategies including acquisition, retargeting, and retention.
• Analyse campaign performance and take data-driven decisions to improve ROAS, CAC, CTR, and conversion rates.
• Oversee Shopify store performance including conversion rate optimisation, landing pages, and tracking setups.
• Collaborate with SEO, content, and design teams to align paid efforts with organic growth.
• Lead, mentor, and scale the performance marketing team.
• Manage budgets, forecast revenue, and report weekly/monthly performance to leadership.
• Implement advanced tracking via Google Analytics, pixels, and conversion APIs.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 5+ years of experience in D2C / eCommerce performance marketing.
• Proven expertise in Meta Ads and Google Ads with a strong sales-driven mindset.
• Hands-on experience with Shopify, CRO tools, and funnel optimisation.
• Strong analytical skills with experience in GA4, dashboards, and reporting.

Benefits

• Work on high-growth eCommerce brands
• Opportunity to specialize in Shopify marketing and performance optimization
• Competitive salary with performance-based incentives
• Learning and career advancement opportunities

Job Type: Full-time

Pay: ₹70,000.00 - ₹150,000.00 per month

Work Location: In person