Digital Marketing Specialist

Digital Marketing Specialist

Towbin Motorcars is a family-owned luxury and exotic automotive group and the exclusive Las Vegas dealer for Rolls-Royce, Bentley, Aston Martin, Karma, Ferrari, Maserati, and Koenigsegg.

We are seeking a full-time Digital Marketing Specialist to join our in-house Marketing Team. This role is ideal for a creative, detail-driven professional with a strong background in graphic design, digital campaigns, and a genuine passion for luxury automobiles.

What You’ll Do

• Design visually compelling marketing assets, including banner ads, event invitations, email newsletters, magazine advertisements, and billboards
• Deploy and manage email and SMS campaigns, ensuring accurate audience targeting and list management
• Upload and manage digital advertising content across multiple platforms and websites
• Track, analyze, and report on campaign performance, including email, SMS, and digital ad metrics
• Optimize paid search campaigns using Google Ads (SEM), monitoring keywords, impressions, clicks, and cost efficiency
• Prepare and package monthly manufacturer co-op reporting documentation for submission
• Ensure all creative and digital content aligns with brand standards and corporate identity guidelines

What We’re Looking For

• Minimum 5 years of graphic design experience, preferably within the automotive industry
• Experience working with tools such as Typeform, Mailchimp, Calendly, and Textedly (preferred)
• Prior experience with luxury or highline dealerships strongly preferred
• Strong written and verbal communication skills with excellent attention to detail
• Valid driver’s license with a clean driving record
• Must reside within 30 miles of Las Vegas or be willing to relocate
• High school diploma required; four-year degree preferred

What We Offer

• Comprehensive health benefits (medical, dental, and vision)
• 401(k) retirement plan with up to 4% company match
• Paid time off
• Competitive compensation with strong earning potential
• Opportunity to work with some of the world’s most prestigious automotive brands

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person