Digital Marketing Specialist

About the Role

We are looking for a creative and enthusiastic Digital Marketing Specialist to manage and grow our social media presence. The ideal candidate should be passionate about blog, photo, video creation of food and creating content in our factory, and skilled at capturing videos, editing, and posting engaging content consistently.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels (Google, Facebook, Instagram, LinkedIn, etc.).
• Manage social media platforms by creating engaging content, increasing followers, and monitoring performance.
• Conduct keyword research and optimize website content, landing pages, and paid campaigns.
• Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Ads Manager, etc.)
• Create daily Instagram content: reels, stories, posts, products etc,.
• Shoot and Edit videos and photos for standard social media output.
• Maintain a strong content calendar aligned with trends and brand identity
• Track performance of posts and contribute creative ideas to increase reach and engagement.

Required Skills

• Hands-on experience with Instagram, FB, YouTube (Reels, Stories, Trends, Hashtags).
• Google and Meta ads. experience
• Must have experience to create content using AI tools / software's
• Strong sense of aesthetics, creativity, and visual storytelling.
• Video editing skills
• Ability to communicate ideas clearly and work independently.
• Fluent in English and Tamil (preferred).
• Interest in food content is a plus.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• What AI tools you have used to create contents like reels , videos etc,. ?

Work Location: In person