Digital Marketing Specialist

Role Summary

We are launching a new-age global digital connectivity business centered around E-SIM technology, and we’re seeking a Digital Marketing Specialist to lead growth across markets. This role demands a data-driven marketer who will design and execute full-funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.

Duties And Responsibilities

Strategy & Planning

• Develop and own the global digital marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
• Design full-funnel acquisition frameworks that drive measurable outcomes — CAC, ROAS, conversion rate, and retention uplift.
• Create scalable, automated campaign architectures for multi-market execution.
  
  

Execution & Optimization

• Launch, manage, and continuously optimize high-budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
• Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
• Partner with the Product & UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.
  
  

Analytics & Insights

• Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
• Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
• Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes
• Stay ahead of digital trends, tools, and platform updates.
  
  

Collaboration

• Work cross-functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
• Own the digital marketing budget, ensuring optimal allocation and cost efficiency across global markets.
  
  

Job Specifications

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 5–8 years of experience in digital or growth marketing, preferably in telecom, digital products, or e-commerce.
• Proven record of managing significant monthly ad spend with high ROI.
• Expertise in Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing.
• Advanced proficiency in GA4, Tag Manager, Looker Studio, and data-driven decision-making.
• Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
• Familiarity with E-SIM, mobile plans, or digital subscription models will be an advantage.
• Creative thinker with an experimental, data-driven approach to problem-solving.
• Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.
  
  

Location

Corporate Office, I-9/3, Islamabad

No. of position: 1