Digital Marketing Specialist

Job Summary

We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team on-site and enhance our overall marketing strategy and execution. This in-person role is ideal for someone who excels at developing impactful campaign concepts, analyzing performance metrics, and creating visually compelling email content. In addition to driving email marketing efforts, this position will be responsible for maintaining and updating website content to ensure accuracy, engagement, and consistency across all digital platforms. The ideal candidate is both strategic and hands-on, combining strong creative skills with meticulous attention to detail, and thrives in a collaborative, in-office environment.

Key Responsibilities

• Develop email marketing strategies that drive engagement, conversions, and revenue
• Plan content calendars, promotional themes, and campaign concepts aligned with business goals
• Design and build email campaigns and eblasts using strong graphic design skills.
• Ensure brand consistency, accuracy, and high-quality visual presentation across all email communications
• Track, measure, and analyze performance metrics (open rates, click-through rates, conversions, revenue, etc.)
• Provide insights and recommendations to continuously improve campaign effectiveness
• Update, maintain, and optimize website content
• Collaborate with internal teams to ensure accurate product listings, promotional updates, and customer-facing information

Qualifications

• 2+ years of hands-on experience in email marketing, digital marketing, or related roles, with a proven track record of developing and executing successful campaigns
• Expertise with email marketing platforms (e.g., Mailchimp, Constant Contact), including list management, automation workflows, segmentation, and performance tracking
• Strong graphic design abilities with proficiency in Adobe Creative Suite and the ability to produce polished, on-brand creative assets
• Experience managing and updating websites using content management systems (CMS), with an understanding of usability, SEO, and maintaining accurate content
• Advanced analytical skills with the ability to analyze campaign performance data, identify trends, and translate insights into actionable improvements
• Understanding of brand identity, visual hierarchy, and user experience best practices
• Exceptional attention to detail, ensuring accuracy across all visual and written content, from layouts to promotions and web updates
• Strong written and verbal communication skills, including the ability to craft clear messaging and collaborate effectively with cross-functional teams
• Highly organized and self-motivated, with the ability to manage multiple projects, deadlines, and priorities

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Application Question(s):

• Can you describe a recent email campaign you built from start to finish? Please include the platform you used, your role in the creative process, and the key performance results (open rate, CTR, conversions).
• What tools do you use for creating email graphics or layouts (e.g., Adobe Creative Suite), and can you share an example of an email or digital asset you designed that you’re particularly proud of?
• What experience do you have with updating website content in a CMS, and how comfortable are you with optimizing content for accuracy, usability, and SEO? Please provide a brief example.

Work Location: This is an in-person role with the potential to transition to a hybrid or remote arrangement following an initial on-site period, subject to performance and operational needs.