Digital Marketing Specialist

We are looking for a results-driven Digital Marketing professional with strong hands-on experience in branding and proven expertise in running Meta (Facebook & Instagram) Ads. The ideal candidate should be creative, analytical, and capable of building brand visibility while driving measurable performance through paid campaigns.

Key Responsibilities

• Plan and execute digital marketing strategies focused on brand growth and lead generation
• Manage end-to-end branding activities across digital platforms
• Create, run, and optimize Meta Ads (Facebook & Instagram) for traffic, leads, and conversions
• Monitor ad performance, analyze metrics, and improve ROI
• Work closely with the design and content teams for campaign creatives
• Maintain brand consistency across all marketing channels
• Track campaign performance using analytics tools and prepare reports
• Stay updated with digital marketing trends, tools, and platform changes

Required Skills & Qualifications

• Proven hands-on experience in digital marketing and branding
• Strong expertise in Meta Ads Manager (campaign setup, targeting, budgeting, optimization)
• Good understanding of audience targeting, creatives, and A/B testing
• Knowledge of performance metrics (CTR, CPC, CPA, ROAS)
• Basic understanding of SEO, content marketing, and social media strategy
• Strong communication and coordination skills

Preferred Qualifications

• Experience in handling multiple ad campaigns simultaneously
• Knowledge of Google Ads is an added advantage
• Experience in a software company or agency environment

What We Offer

• Opportunity to work on brand-building and performance-driven campaigns
• Growth-oriented work environment
• Competitive salary based on experience

Job Type: Full-time

Work Location: In person