Digital Marketing Specialist

Location: 6165 Emerald Parkway, Dublin OH 43016
This position is 100% on-site with no options for remote work

ABOUT BMI FEDERAL CREDIT UNION (BMI FCU):
BMI Federal Credit Union is a not-for-profit financial cooperative providing banking services to our member-owners. Our goal is simple – to improve the financial well-being of our members and our community.

For 16 consecutive years (2010-2025), BMI FCU has been named a “Best Employer in Ohio” by the Workforce Research Group.

Benefits You’ll Love:

• 401(k) Plan with Company Match
• Paid Time Off & Paid Holidays
• Medical, Dental, and Vision Insurance
• Robust Wellness Program
• Life & Disability Insurance
• Educational Assistance
• Generous Health Reimbursement Arrangement (HRA) Funds
• Employee Assistance Program (EAP)

If you enjoy working for a smaller company and having the ability to positively affect an entire organization, then BMI FCU is the place for you!

POSITION SUMMARY: Responsible for supporting digital marketing efforts by developing and performing marketing communication initiatives with the overall goals of improving brand awareness of BMI FCU. Works with the Marketing team to coordinate, create, and achieve marketing initiatives through social media, web, and email marketing campaigns and content creation for the website, online, and traditional marketing materials. This position will play an integral role in building and engaging the BMI FCU’s member base and is a back-up to other functions within the Marketing department.

ESSENTIAL JOB FUNCTIONS:

• Utilize all tools to improve online presence such as search engine optimization (SEO) and search engine marketing such as Semrush
• Build and manage BMI FCU’s social media profiles and presence; monitor and engage in relevant social discussions
• Manage technical aspects of key marketing systems such as Google Adwords, Google Analytics, and others used for digital marketing initiatives and to develop, design and execute campaigns; including managing segmentation building journey maps, loading creative, tagging, testing and managing opt outs
• Create, prepare, and distribute content for digital and print collateral material including, but not limited to, letters, forms, announcements, website, award submissions, statements, surveys, product user guides, notifications and updates, press releases, newsletters and blog posts
  • Author and ensure information in all marketing communication channels are approved, accurate, and maintain BMI FCU branding prior to review and submission
• Work from editorial calendar to create daily posts to social media channels; monitor social media mentions, responding when appropriate
  • Perform research to evaluate targets, trends, and effectiveness of marketing strategies; assist with reporting and tracking the analysis of relevant statistics for the marketing plan
• Create and produce wide range of marketing collateral across digital and social media platforms
• Manage content on website and social media platforms
• Improve and perform communications/branding plan to address employee and member communications, business documents branding, advertising and marketing collateral, public relations events, TV/radio broadcasts, and social media marketing content
• Assist with establishing a sustainable and strategic approach to public relations (PR) based on adding value to media outlets
• Assist with planning and developing concepts for promotions by:
  • Contribute to the decisions of mediums used to advertise
  • Develop advertising content and visual materials
  • Ensure all marketing materials are removed after promotional period has ended
• Establish communication and presentations for Preferred Employer Groups (PEGs); advertise events, prepare articles and handouts, and maintain a consistent brand
• Create and assist with researching and writing to press contacts in media outlets; coordinate responses to media inquiries and ensure media contact list is current and accurate
• Assist VP of Marketing in writing and developing marketing business plan and budget, which aligns with the overall strategic business plan
• Maintain availability for emergency communications for unscheduled closings, security and product and service issues, etc.
• Communicate with all employees about promotions, new products, advertising campaigns, and collateral materials, to ensure that everyone is up to date on Credit Union marketing programs
• Serve as a primary contact with vendors to ensure services provided are in the scope of specific conditions
• Responsible for the integrity of the brand standards
• Ensure compliance with laws and regulations related to Marketing and Communications
• Ensure that the VP of Marketing is kept fully informed on the conditions and operations of the marketing function
• Assist with managing Marketing project schedules and milestones
• Write and evaluate procedures for the department

WORK ENVIRONMENT: Office environment

QUALIFICATIONS AND SKILLS REQUIREMENTS:

• Bachelor’s degree in Communications, Digital Marketing, Marketing, or related field preferred
• A minimum of 3-5 years related experience; a viable combination of experience and education will be considered
• Knowledge of web design and search engine optimization best practices
• Understanding of how to drive lead conversion using digital marketing platforms such as Google Adwords and Facebook Advertising
• Google Analytics Individual Qualification Certificate preferred
• Previous Credit Union and/or banking experience preferred
• Strong written and oral communication skills; with a strong emphasis on copywriting and editing
• Attention to detail, accuracy, and quality
• Proficient with social media marketing (Facebook, Twitter, etc.) and monitoring social media conversations
• Ability to use PC and computer systems: Microsoft Windows, Microsoft Office products; design software is preferred but not required
• Ability to analyze current market trends
• Ability to develop brand and product content
• Knowledge of marketing and communications strategy
• Skills in project management
• Ability to establish and maintain positive relationships with existing and potential members
• Knowledge of federal and state laws and regulations related to marketing, solicitation, and privacy
• Ability to perform mathematical functions and computations; analyze, interpret, and prepare statistical data
• Advanced problem-solving skills
• Professional demeanor
• Ability to work in a team environment as well as independently
• Skills in organization and planning

PHYSICAL REQUIREMENTS:

Must be able to meet the following physical requirements, with or without reasonable accommodation: 1) Sit, walk, stand, use hands to manipulate, handle, feel, and control items or equipment; 2) Reach with hands and arms; 3) Talk and hear; 4) See and be able to read, write, and interpret text, spreadsheet, and graphical documents; 5) Occasionally lift and move objects weighing up to 45 pounds.

As an equal opportunity employer, BMI FCU does not discriminate in its employment decisions on the basis of race, religion, color, national origin, sex, pregnancy, childbirth and related conditions, lactation status, gender identity, sexual orientation, age, disability, veteran or military status, genetic information, or ancestry.