Digital Marketing Specialist

We are looking for a hands-on Digital Marketing professional who can independently execute content creation, social media growth, lead handling, and digital outreach initiatives. The role requires a balance of creative thinking and execution discipline, with a strong focus on consistency, brand tone, and measurable growth.

Key Responsibilities:

Social Media Content & Creative:

Create visually engaging creatives and posts for various professionals across Linkedin and Instagram

• Statutory due dates
• Latest regulatory / tax / compliance changes
• Case law alerts
• News & industry updates
• Startup concepts and definitions
• Festival and special occasion wishes
• Platforms:
• LinkedIn
• Instagram (Feed, Stories, Reels where applicable)
• Ensure consistency with brand tone, colours, and positioning.

Event & Offline Marketing Creatives

Design standees, posters, banners, and event creatives for:

• Seminars
• Workshops
• Networking events
• Startup meetups
• Coordinate with internal teams for timelines and content approvals.

Social Media Growth & Engagement

• Work on increasing followers and engagement on LinkedIn and Instagram.
• Implement organic growth strategies:
• Posting calendars
• Hashtag strategies
• Engagement with relevant audiences
• Track performance metrics and suggest improvements.

Email Marketing & Campaign Execution

Set up and manage email marketing channels. Create and send:

• Newsletters
• Compliance alerts
• Event invitations
• Educational content
• Maintain email lists, segmentation, and basic analytics tracking.

WhatsApp Business & Broadcast Mechanism

Set up and manage WhatsApp Business account. Design a structured mechanism for:

• Broadcasting updates
• Compliance reminders
• Event communications
• Ensure compliance with opt-in norms and professional etiquette

Lead Management & Coordination

Capture leads from:

• Social media
• Website
• Email campaigns
• WhatsApp responses
• Maintain lead records and share qualified leads with the operations / consulting team.
• Assist in basic lead tracking and follow-up coordination.

Website & SEO Activities

• Work on basic SEO optimisation, including:
• On-page SEO (titles, meta descriptions, keywords)
• Content optimisation
• Blog uploads and formatting
• Coordinate with developers or agencies for technical SEO support where required.

Required Skills & CompetenciesTechnical Skills

• Graphic design tools (Canva mandatory)
• Social media platforms (LinkedIn, Instagram)
• Email marketing tools
• Basic SEO understanding
• WhatsApp Business setup & management

Soft Skills

• Strong execution and ownership mindset
• Attention to detail
• Ability to work with deadlines
• Willingness to learn regulatory / consulting-related content
• Good communication and coordination skills

What We Offer

• Exposure to consulting, startups, and professional services ecosystem
• Opportunity to build a thought-leadership-driven brand
• High ownership role with visible impact
• Learning-oriented environment with growth opportunities

Ideal Candidate Profile

• Comfortable working in a process-driven professional environment
• Enjoys both creative work and operational follow-through
• Interested in building long-term digital assets rather than just posting content

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person