Digital Marketing Specialist

Digital Marketing Specialist

Company: Macro Trucks
Location: Remote (Candidate must be based in the New Delhi, India area)
Reports To: Marketing Dept./President
Employment Type: Full-Time

About Macro Trucks

Macro Trucks is a commercial truck and equipment company focused on growth, efficiency, and strong customer relationships. We support North American markets and continue to expand our digital footprint to drive brand visibility and lead generation.

Position Summary

Macro Trucks is seeking a motivated and results-driven Digital Marketing Specialist to manage and execute our digital marketing initiatives. This role reports directly to the President and plays a key role in supporting business growth across North American audiences.

This is a remote position, and the successful candidate must already be located in the New Delhi, India area.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across:
• Google Ads (Search, Display, YouTube)
• Social media platforms (LinkedIn, Facebook, Instagram, etc.)
• Email marketing and marketing automation
• Manage and grow company social media channels with consistent, professional content
• Execute SEO strategies including keyword research, on-page optimization, and content planning
• Track, analyze, and report on campaign performance and KPIs
• Work directly with the President to align marketing efforts with company objectives
• Create, test, and refine ad creatives, messaging, and landing pages
• Maintain organized records of campaigns, budgets, and performance metrics

Required Qualifications

• 2+ years of experience in digital marketing
• Hands-on experience with Google Ads, social media ad platforms, and analytics tools
• Strong understanding of SEO, SEM, and conversion optimization
• Ability to work independently in a remote environment
• MUST speak, read, and write fluent North American English (critical requirement)
• Excellent written communication skills with strong attention to detail

Preferred Qualifications

• Marketing, Communications, or Business-related degree or diploma
• Experience marketing to North American audiences
• Familiarity with CRM systems and marketing automation tools
• Experience reporting directly to senior leadership

What We Offer

• Competitive compensation based on experience
• Stable, long-term role with growth opportunities
• Direct collaboration with executive leadership
• Fully remote work structure - Possible in office in the future
• Performance-focused work environment

REQUIRED:

Please ensure your direct email is on your resume as screening questions will be emailed to qualified candidates.

Job Types: Full-time, Permanent, Freelance

Pay: ₹10,635.72 - ₹47,534.96 per month

Benefits:

• Work from home

Application Question(s):

• Do you have a current portfolio you can send a link to?
• This role requires fluent North American English. Please answer the following in English:

In 3–5 sentences, describe a digital marketing campaign you managed, including the goal, platforms used, and results achieved.

Attach the answers to this question in an English written cover letter

Experience:

• SEO: 2 years (Required)
• Social media marketing: 2 years (Required)
• Google Analytics: 2 years (Required)
• Computer graphics: 2 years (Required)

Language:

• Fluent North American English (Required)

Work Location: Remote