Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Company: Byte Digital Consulting Pvt Ltd
Location: Noida Sector 62

Job Summary:
We are seeking a Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads to plan, execute, and optimize paid advertising campaigns that drive traffic, leads, and conversions.

Key Responsibilities:

• Create, manage, and optimize Google Ads campaigns (Search, Display, Video, etc.).
• Plan and execute Meta (Facebook & Instagram) Ads to achieve campaign goals.
• Conduct keyword research, audience targeting, and bid optimization.
• Monitor and analyze campaign performance and provide regular reports/insights.
• Work with content and design teams for ad creative and landing page support.
• Implement tracking and conversion measurement using analytics tools.

Required Skills:

• Strong knowledge of Google Ads and Meta Ads Manager platforms.
• Ability to optimize campaigns for ROI, CTR, CPA, and conversion goals.
• Experience with analytics, reporting, and performance tracking.
• Good analytical, strategic, and communication skills

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹60,000.00 per month

Work Location: In person