Digital Marketing Specialist

xavinex is revolutionizing customer outreach with innovative AI-powered solutions tailored to automate and optimize lead generation pipelines. Our mission is to empower businesses of all sizes to connect with their target audiences effectively, achieve measurable results, and drive growth. Guided by core values like innovation, customer success, collaboration, and sustainability, we deliver intelligent, data-driven solutions that transform businesses. By leveraging cutting-edge technology and a strong commitment to excellence, xavinex strives to become a global leader in AI-driven customer engagement.

This is a full-time, on-site role for a Digital Marketing Specialist located in Lahore. The Digital Marketing Specialist will be responsible for planning, implementing, and managing digital marketing strategies to enhance online presence and customer engagement. Daily tasks include running online campaigns, analyzing performance metrics, optimizing content for digital platforms, managing SEO and SEM strategies, and collaborating with cross-functional teams to achieve marketing goals. The role involves creating engaging content and ensuring branding consistency across all digital channels.

• Strong experience in Digital Marketing, SEO (Search Engine Optimization), and SEM (Search Engine Marketing)
• Proficiency in Content Marketing, Social Media Management, and Campaign Analytics
• Skills in Copywriting, Content Creation, and Creative Campaign Development
• Knowledge of Marketing Tools such as Google Analytics, Google Ads, and social media platforms
• Ability to analyze data, conduct research, and build data-driven strategies
• Excellent communication, collaboration, and project management skills
• A Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred
• Prior experience in digital marketing and online campaign management is an advantage