Digital Marketing Specialist

Job Title: Digital Marketing & Performance Executive

Company: Abybaby Events Private Limited

Location: Kolkata, West Bengal (Kalighat/Lake Market)

Job Type: Full-time (Work from Office)

About Abybaby Events

With over two decades of excellence, Abybaby Events is India’s leading BTL marketing and event activation firm. From rural engagement to urban impact, we pride ourselves on creating transformative experiences for top-tier corporate clients. Our digital wing, Abybaby Digital, is expanding to offer 360-degree growth solutions, and we are looking for a performance-driven specialist to lead this charge.

The Role

We are seeking a high-energy Digital Marketing Executive who specializes in Performance Marketing (Google & Meta Ads) and SEO. Your mission will be to boost brand visibility for our high-profile events, generate high-quality leads for our corporate services, and manage digital activations for our diverse client portfolio.

Key Responsibilities

• Performance Marketing: Lead the strategy and execution for Google Ads (Search, Display, YouTube) and Meta Ads to drive B2B leads and event registrations.
• SEO Strategy: Execute on-page and technical SEO to ensure Abybaby remains the top choice for "Event Management Services" and "BTL Activations" in India.
• Event Amplification: Create digital "hype" for our on-ground events through targeted social media campaigns and real-time performance tracking.
• Data Analysis: Use GA4 and Meta Business Suite to analyze campaign ROI and provide weekly performance reports to the management team.
• Creative Oversight: Collaborate with our design team to ensure ad creatives align with our legacy of "Innovation and Excellence."
• SMM Integration: Coordinate with the social media team to ensure organic content and paid ads work in perfect synergy.

Required Skills & Experience

• Experience: 2–4 years in a performance-focused digital marketing role.
• Technical Expertise: Proven track record in managing ₹1L+ monthly ad spends on Google and Meta.
• SEO Mastery: Deep understanding of keyword research, backlink strategy, and Google Search Console.
• Analytical Rigor: Ability to calculate ROAS, CAC, and Conversion Rates with precision.
• Industry Knowledge: (Preferred) Experience in marketing for events, BTL agencies, or hospitality sectors.
• Communication: Excellent English communication skills to interact with corporate clients and internal stakeholders.

Why Work with Abybaby?

• Work with a company that has a 25-year legacy and a pan-India presence.
• Opportunity to work on campaigns for Fortune 500 brands.
• A creative, fast-paced environment where your digital strategies directly impact large-scale physical events.

Job Type: Full-time

Pay: ₹323.61 - ₹819.63 per day

Work Location: In person