Digital Marketing Specialist

Key Responsibilities
Digital Marketing & Ads

• Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn Ads
• Monitor PPC, CPL, ROI, and conversion performance
• Manage remarketing and display ads

Creative & Content (Canva)

• Design marketing creatives using Canva (banners, posters, social media posts, ads, emailers)
• Coordinate brand creatives for website, social media, ads, and marketplaces
• Ensure brand consistency across all digital platforms

Amazon Marketplace Management

• Handle Amazon Seller Central account
• Manage product listings (titles, descriptions, keywords, images, A+ content)
• Track Amazon sales, ACOS, ROAS, and inventory coordination
• Coordinate pricing, offers, and promotions

Lead Generation

• Generate and manage online leads and share with sales team/CRM

Social Media

• Manage social media platforms (LinkedIn, Facebook, Instagram)
• Plan content calendars and engagement strategies

Analytics & Reporting

• Track performance using Google Analytics, Search Console, Ads dashboards
• Prepare weekly & monthly performance reports
• Analyze competitors and market trends

Required Skills & Tools

• Hands-on experience with Canva (creative designing)
• Knowledge of Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads
• Understanding of Amazon Seller Central & marketplace sales
• SEO, SEM, email marketing & lead generation knowledge
• Strong analytical and reporting skills

Job Types: Full-time, Permanent

Pay: ₹16,000.00 - ₹20,000.00 per month

Work Location: In person