Digital Marketing Specialist

Digital Marketing Specialist Responsibilities :

• Key Responsibilities:
• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising

Requirements:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• 3+ years of hands-on experience in digital marketing
• Proven experience managing PPC campaigns (Google Ads, Meta Ads, etc.)
• Solid knowledge of SEO, SEM, email marketing, and web analytics tools (e.g. Google Analytics, Google Tag Manager)
• Experience with tools like Canva, HubSpot, Mailchimp, Buffer, or Hootsuite
• Excellent written and verbal communication skills
• Strong analytical skills and data-driven thinking

Preferred:

• Certifications in Google Ads, Meta Blueprint, HubSpot, etc.
• Experience in B2B and B2C marketing
• Basic understanding of HTML/CSS is a plus

What We Offer:

• Competitive salary and performance bonuses
• Opportunity to work with a dynamic and innovative team
• Learning and development support.
• Maintain and grow our presence across digital platforms (Google Ads, Meta, LinkedIn, Instagram, etc.)
• Measure and report performance of all digital marketing campaigns and assess against KPIs (ROI and ROAS)
• Identify trends and insights and optimize spend and performance based on insights
• Collaborate with internal teams to create landing pages, ad creatives, and content strategies
• Perform ongoing keyword discovery, expansion, and optimization
• Manage and optimize website (basic WordPress/Shopify knowledge preferred)
• Utilize A/B testing to improve campaign performance
• Stay up to date with the latest digital marketing trends and technologies

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person