Digital Marketing Specialist

Job Description: Digital Marketing Specialist
Location: East Point Group of Institutions
Department: Admissions
Employment Type: Full-Time
Experience :-2-5 Years
Reports To: Head of Admissions

Job Description
We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will be responsible for increasing brand awareness, driving website traffic, and generating qualified leads through digital channels.

Key Responsibilities

• Develop and implement digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Manage and optimize paid campaigns on Google Ads, Meta, and other platforms
• Create, edit, and optimize content for websites, blogs, and social media
• Monitor campaign performance using tools like Google Analytics and prepare reports
• Conduct keyword research and improve organic search rankings
• Collaborate with design, content, and sales teams to align marketing goals
• Stay updated with the latest digital marketing trends and best practices

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in digital marketing or performance marketing
• Strong knowledge of SEO, SEM, PPC, and social media marketing
• Experience with tools such as Google Analytics, Google Ads, Meta Ads Manager
• Good analytical, communication, and problem-solving skills

Preferred Qualifications

• Experience in marketing automation tools and CRM platforms
• Knowledge of basic HTML/CSS and landing page optimization
• Certifications in Google Ads, Google Analytics, or Meta Blueprint

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on diverse and challenging projects
• Learning and growth opportunities
• Flexible work environment

If you are Interested please share your resume to hr.ta@eastpoint@eastpoint.ac.in or do share

Job Type: Full-time

Pay: ₹15,290.50 - ₹47,026.60 per month

Benefits:

• Provident Fund

Work Location: In person