Digital Marketing Specialist

Company Overview
Marble Systems is a renowned leader in the natural stone and tile industry, offering an extensive range of premium materials and innovative design solutions. With a strong reputation for craftsmanship and quality, we are dedicated to transforming residential and commercial spaces through exceptional products and customer service.

Overview
We are seeking a dynamic and energetic Digital Marketing Specialist to join our creative team. In this role, you will develop and execute comprehensive digital marketing strategies that elevate our brand presence, drive engagement, and generate leads. Your expertise in SEO, social media marketing, content creation, and performance analytics will be essential to our growth and success.

Duties

• Develop, implement, and optimize digital marketing campaigns across multiple channels including social media, email marketing, SEM (Search Engine Marketing), and display advertising.
• Manage and enhance our website using WordPress, ensuring content is engaging, accurate, and optimized for search engines.
• Utilize SEO tools to conduct keyword research, analyze site performance with Google Analytics, and improve organic search rankings through on-page and off-page SEO strategies.
• Create compelling content for blogs, social media posts, email newsletters, and promotional materials that resonate with target audiences.
• Oversee social media management on platforms such as Facebook, Instagram, LinkedIn, and Twitter to increase brand awareness and community engagement.
• Implement conversion optimization techniques to improve landing pages, user experience, and lead generation efforts.
• Use marketing automation tools to nurture leads through targeted campaigns and track campaign performance for continuous improvement.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM (Google Ads/Google AdWords), Google Analytics, and marketing automation platforms.
• Proficiency in content management systems like WordPress; familiarity with HTML, CSS, JavaScript is a plus.
• Skilled in graphic design software such as Adobe Photoshop and Adobe Creative Suite for content creation.
• Knowledge of social media management tools including Facebook Advertising platforms.
• Strong copywriting skills with the ability to craft engaging messages tailored to diverse audiences.
• Experience with e-commerce platforms and performance marketing strategies is highly desirable.
• Ability to analyze data using SQL or other analytics tools to inform decision-making.
• Excellent communication skills with a proactive approach to project management and collaboration. Join us as a Digital Marketing Specialist to help shape innovative campaigns that showcase our premium products while growing your career in an inspiring environment committed to creativity and excellence!

Job Types: Part-time, Temporary

Pay: $20.00 - $25.00 per hour

Work Location: In person