Digital Marketing Specialist

Position: Digital Marketing Specialist
Location: Turbhe (Navi Mumbai)
Experience: 2–5 years
Employment Type: Full-time

Key Responsibilities:

• Develop, implement, and manage end-to-end digital marketing strategies
• Plan and execute performance marketing campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Manage and optimize SEO (on-page, off-page, keyword research)
• Oversee social media strategy, content calendars, and brand communication
• Analyze campaign performance using Google Analytics, Meta Insights, and other tools
• Manage marketing budgets and ensure optimal ROI
• Coordinate with designers, content writers, and sales teams
• Stay updated with digital trends, tools, and best practices
• Generate monthly performance reports and insights for management

Required Skills & Competencies:

• Strong understanding of SEO, SEM, SMM, and performance marketing
• Hands-on experience with Google Ads, Meta Ads Manager, and Analytics
• Knowledge of email marketing and automation tools is a plus
• Ability to analyze data and make data-driven decisions
• Excellent communication and project management skills
• Creative thinking with a strategic mindset

Qualifications:

• Graduate in Marketing, Business, or a related field
• Digital Marketing certification preferred
• Proven experience managing successful digital campaigns

Salary: As per experience and skill set

Joining: Immediate / Within 30 days

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person