Digital Marketing Specialist

The Digital Marketing Specialist manages all website, digital advertising and email marketing activities, as well as provides support for social media, and other related tasks. Primary role would be to manage the Placon website, optimize SEO, monitor and optimize digital advertising campaigns, create and manage email marketing campaigns, and optimize integration between CRM and marketing automation software to create automated customer journeys and email interactions with customers.

Essential Accountabilities

• Work with internal clients and external agencies to drive successful execution of digital advertising, email campaigns, and social media
• Create, monitor and report on advertising and email campaigns to maximize results
• Monitor activity, answer questions, create content, analyze trends, and resolve issues on social media channels
• Monitor and report on web traffic and source analytics against KPIs
• Manage website updates and web content creation, working with internal stakeholders and external agency support
• Research advertising trends
• Research competitors marketing and products
• Other duties as assigned by the management team

Minimum Qualifications

Associate's or Bachelor's degree in Marketing, or equivalent relevant professional experience.

Desired Skills

• Proficient in content creation, strategy, Google Analytics, digital and email marketing, and social media tactics
• Must be strategic, possess a strong attention to detail, demonstrate good communication skills, and have exceptional organization
• Google Certified preferred
• Must have experience with website CMS system management and email automation software
• This person must have the ability to work within deadlines and manage multiple tasks and/or projects
• Design experience a plus, but not required
• Minimum one year experience

Position Requirements

Work Environment Conditions:

Inside: Office

Equipment/Tools Used:

Personal computer, fax, phone, copy machine, saleforce.com, Oracle

Physical Requirements: Normal office

Mental Requirements Reading, writing, calculating, interpersonal skills, reasoning/analysis, communication skills internal and external, written and speaking, work with minimal supervision, time management skills