Digital Marketing Specialist

The Role
Identify trends and insights · Allocate marketing investments · Plan and direct marketing campaigns · Optimize content for the website and social media platforms · Work with various content formats such as blogs, videos, audio podcasts, etc. · Implement and analyze performance metrics · Device experiments and conversion tests · Execute new and creative collaborations among technologies and platforms · Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) · Manage end-to-end digital projects · Establish our web presence to boost brand awareness · Maintain a strong online company voice through social media · Liaise with Marketing, Sales and Product development teams to ensure brand consistency · Suggest and implement direct marketing methods to increase profitability

Requirements

• Experience in setting up and optimizing Google Ad words campaigns · Excellent understanding of digital marketing concepts and best practices · Strong analytical skills and data-driven thinking · Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns · Proven working experience in digital marketing · BS/MS degree in marketing or a related field · Familiarity with web design and content management systems · Fluency in English · Solid experience in Facebook Ads · Creative · Work Location Riyadh

About the company
Tabarak was founded in 1977 with a clear aim in its simplicity and bold in its ambition; an aim to become a leading real estate developer through establishing a portfolio of projects. Tabarak Group of companies has been established since more than 30 years, meets the needs of different commercial, residential and investment sectors. Tabarak holding is considered to be one of the best portrayed as one of the first national real estate developers in Egypt, fully comprehends the needs of the market and customers yielding its expertise to identify those needs and accomplish them. In 2008, Tabarak group of companies has been held under the umbrella of Tabarak holding with capital investment up to 1 billion LE.