Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts. The ideal candidate will be responsible for generating high-quality leads, increasing brand awareness, and supporting enrollment targets through digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns (Google Ads, social media, email marketing)
• Generate and manage student leads through online platforms
• Manage social media accounts
• Create engaging content (posts, videos, blogs, student testimonials)
• Optimize website and landing pages for conversions and SEO
• Monitor campaign performance and prepare regular reports
• Collaborate with counselors to improve lead conversion rates
• Stay updated with trends in digital marketing and international education

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 1–3 years of experience in digital marketing (education sector preferred)
• Hands-on experience with Google Ads and Meta Ads
• Strong understanding of SEO, analytics, and lead generation
• Excellent communication and content creation skills
• Ability to work independently and meet targets

Preferred Skills

• Experience in educational consultancy marketing
• Knowledge of CRM tools and email automation
• Basic graphic design skills
• Video editing for social media

What We Offer

• Competitive salary + performance incentives
• Opportunity to work in a fast-growing education sector
• Career growth and skill development
• Supportive and dynamic team environment

Job Type: Full-time

Pay: Up to BD350.000 per month