Digital Marketing Specialist

Job Summary
We are seeking an energetic and detail-oriented Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across various channels to increase brand awareness, engagement, and conversions. Your expertise will help us reach target audiences effectively while leveraging the latest tools and techniques in digital marketing. This paid position offers an exciting opportunity to grow your skills in a dynamic environment dedicated to innovation and results.

Duties

• Develop comprehensive digital marketing campaigns utilizing SEO (Search Engine Optimization), SEM (Search Engine Marketing), and performance marketing strategies to boost online visibility and traffic.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research using advanced SEO tools to identify high-impact keywords for content creation and campaign targeting.
• Create engaging content for websites, blogs, email marketing, social media posts, and landing pages that resonate with target audiences.
• Utilize analytics tools like Google Analytics and SQL to monitor campaign performance, analyze data trends, and generate actionable insights for continuous improvement.
• Design visually compelling graphics and banners using Adobe Creative Suite, Adobe Photoshop, and graphic design principles to enhance digital assets.
• Maintain and update content management systems such as WordPress while ensuring website SEO best practices are followed for optimal search rankings.
• Implement conversion optimization techniques on landing pages and websites to improve lead generation and sales outcomes.
• Coordinate with cross-functional teams on B2B marketing initiatives, e-commerce strategies, and email marketing campaigns using marketing automation tools.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM, Google AdWords, Google Ads, Facebook Advertising, and social media management platforms.
• Proficiency in content creation including copywriting, graphic design, HTML, CSS, JavaScript, and content management systems like WordPress.
• Familiarity with analytics platforms such as Google Analytics and SQL for data analysis and reporting purposes.
• Knowledge of conversion optimization techniques to enhance user experience and increase engagement metrics.
• Ability to develop effective marketing automation workflows for email marketing campaigns.
• Strong skills in keyword research, performance marketing strategies, and e-commerce digital initiatives.
• Excellent communication skills with a keen eye for detail in copywriting and visual content development.
• Bachelor’s degree in Marketing, Communications or related field is preferred but not mandatory with relevant experience considered. Join us as a Digital Marketing Specialist to harness your creativity and analytical skills in a fast-paced environment where your efforts directly impact our growth!

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• Health insurance
• Paid time off
• Professional development assistance

Work Location: Hybrid remote in Clearwater, FL 33760