Digital Marketing Specialist

We are looking for a results-driven Digital Marketing Specialist with strong expertise in Meta Ads (Facebook & Instagram) focused on lead generation campaigns. The ideal candidate should have hands-on experience in creating, managing, optimizing, and scaling paid advertising campaigns that generate high-quality leads and maximize ROI.

Key Responsibilities

• Plan, create, and manage Meta Ads campaigns for lead generation.
• Develop and optimize Facebook & Instagram advertising strategies.
• Create audience targeting, retargeting, and lookalike audience campaigns.
• Monitor campaign performance, analyze KPIs, and improve conversion rates.
• Generate quality leads while maintaining cost-efficiency (CPL/CPA).
• Conduct A/B testing on ad creatives, copy, and landing pages.
• Coordinate with designers and content teams for ad creatives and marketing content.
• Track campaign performance using Meta Pixel, Events Manager, and analytics tools.
• Prepare weekly/monthly performance reports with actionable insights.
• Perform basic video editing for ads, reels, and promotional content.
• Stay updated with the latest Meta Ads trends, algorithm changes, and digital marketing practices.

Required Skills & Expertise

• Mandatory expertise in Meta Ads (Facebook & Instagram Ads).
• Proven experience in lead generation campaigns.
• Strong understanding of Meta Business Manager and Ads Manager.
• Experience with conversion tracking, Meta Pixel, and remarketing.
• Ability to optimize campaigns for maximum ROI and lead quality.
• Basic video editing skills using Adobe Premiere Pro or similar editing software.
• Knowledge of Canva, Adobe Photoshop, or other creative tools.
• Strong analytical and reporting skills.
• Familiarity with Google Ads and other digital platforms is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• Minimum 2+ years of experience in digital marketing.
• Portfolio or case studies of successful lead generation campaigns preferred.

Preferred Candidate Profile

• Creative and performance-driven mindset.
• Strong communication and problem-solving skills.
• Ability to manage multiple campaigns simultaneously.
• Self-motivated and target-oriented professional.

Note: Only apply if your graduation is completed and it's an on-site vacancy we're not hiring remote resourse.

Pay: Rs60,000.00 - Rs90,000.00 per month

Work Location: In person