Digital Marketing Specialist

We are seeking a dynamic and creative Digital Marketing Specialist to join our team. As a key member of the marketing department, you will be responsible for developing engaging and strategic content across various digital platforms. Your primary focus will be on creating compelling written, visual, and multimedia content to obtain lead generation that aligns with our brand voice and marketing objectives.

Responsibilities:

• Develop and implement content strategies to drive brand awareness and engagement.
• Website Developer and resolving issues in the website of the clients
• Create engaging and shareable content for social media, website, blogs, and email campaigns.
• You will be handling the entire Missan Group of Companies - F&B and IT Division as well.
• Lead Generation for the sales team through google adds and campaign.
• Collaborate with the marketing team to align content with overall marketing goals.
• Research industry trends to ensure content remains relevant and competitive.
• Conduct Photo shoots for social media posts and reels.
• Optimize content for SEO and track performance metrics using analytics tools.
• Stay updated on digital marketing best practices and emerging trends.
• Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) for engagement and growth.
• Develop and execute paid ad campaigns on Google Ads, Meta Ads, and other platforms.
• Conduct keyword research and implement on-page/off-page SEO strategies to improve organic rankings.
• Monitor and analyze website traffic, campaign performance, and key metrics using Google Analytics and other tools.
• Create compelling content, including social media posts, blogs, email newsletters, and video scripts.
• Manage the company's online reputation by responding professionally to customer feedback and reviews.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Collaborate with the design and content teams to maintain a consistent brand presence.
• Track ROI, conversions, and engagement to optimize marketing strategies.

Qualifications:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong writing and editing skills with a keen eye for detail.
• Proven Experience in Photography & Videography.
• Proficiency in graphic design tools and multimedia content creation (Adobe Illustrator, Photoshop, Premier Pro, After Effects).
• Familiarity with SEO best practices and content marketing strategies.
• Excellent communication and collaboration skills.
• Bachelor’s degree in marketing, Communications, or a related field.
• UAE Driving license is advantage.

Application Question(s):

• How many years of UAE experience as Digital Marketing Lead or Specialist?
• Do you have Driving License?
• Do you have you own car?
• Current Salary?
• Expected Salary?
• Are you an immediate Joiner?

Work Location: In person