Digital Marketing Specialist

About the Role

We are looking for a creative and results-driven Digital Marketing Specialist to join our team. The ideal candidate is passionate about digital marketing, social media, content creation, and brand growth. You will be responsible for developing engaging campaigns, managing social media platforms, and driving online visibility through strategic marketing initiatives.

Key Responsibilities

• Create engaging content for social media platforms, including posts, reels, stories, videos, and marketing campaigns.
• Manage, monitor, and grow company social media accounts across multiple platforms.
• Develop monthly content calendars and digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google, and other digital channels.
• Coordinate content production, including photography, videography, shooting schedules, and editing.
• Ensure brand consistency and maintain a strong visual identity across all marketing materials and platforms.
• Track, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Stay up to date with industry trends, platform updates, algorithms, and emerging marketing opportunities.
• Collaborate with influencers, content creators, partners, and businesses to develop successful campaigns and partnerships.
• Support the execution of promotional activities, product launches, and brand awareness initiatives.
• Requirements Proven experience in digital marketing, social media management, or a related field.
• Strong content creation skills, including copywriting, graphic design, and video editing.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and social media management tools.
• Understanding of branding principles and visual storytelling.
• Excellent communication, organizational, and project management skills.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative mindset with strong attention to detail and problem-solving abilities.

Preferred Qualifications

• Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
• Knowledge of SEO, email marketing, and content marketing strategies.
• Experience working with influencers and brand collaborations.

What We Offer

• Career growth and professional development opportunities. Dynamic and creative work environment.
• Opportunity to work on exciting marketing campaigns and brand-building projects.

Work Location: In person