Digital Marketing Specialist

Paid Search, SEO & AI Marketing

Pacific Mind Health | Full-Time | Remote (U.S., Preferably in Pacific Time Zone)

Job Summary

Pacific Mind Health, one of Southern California's leading psychiatric practices, is bringing digital marketing in-house and building a high-performance growth function focused on measurable patient acquisition.

We're looking for a hands-on Digital Marketing Specialist who can execute, optimize, and scale our paid search, SEO, and AI-powered marketing initiatives. This is an opportunity to own meaningful marketing channels, work with real budgets, improve organic visibility and directly influence patient acquisition across services including TMS, Spravato®, psychiatry, and therapy.

This role is ideal for someone who enjoys both strategy and execution. You'll work alongside an in-house content team, a dedicated web developer, and a business development manager who owns referral partnerships—allowing you to focus on digital channels, creative performance, and measurement.

If you're equally comfortable analyzing campaign performance, improving search rankings, building AI-powered creative, and testing new ideas, we'd like to meet you.

Responsibilities

Paid Search (Google Ads)

• Build, manage, and optimize campaigns across Search, Performance Max, and Demand Gen for key service lines including TMS, Spravato®, psychiatry, and therapy.
• Own day-to-day campaign execution, including bid management, budget pacing, keyword expansion, negative keyword management, ad testing, and conversion optimization.
• Continuously improve cost per scheduled patient through landing page testing, audience refinement, and creative iteration.
• Ensure campaigns comply with Google's healthcare advertising policies and internal compliance requirements.

SEO & Organic Growth

• Execute on-page SEO initiatives across service and location pages, including metadata, headers, internal linking, structured data, and content optimization.
• Monitor search performance through Google Search Console and analytics tools, identifying indexing issues, ranking opportunities, and technical SEO improvements.
• Partner with content and development teams to implement SEO recommendations and improve organic visibility.
• Support Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) initiatives to improve brand visibility across AI-powered search experiences, including ChatGPT, Gemini, Perplexity, and Google AI Overviews.

AI-Powered Marketing

• Use AI tools to accelerate campaign creation, analysis, reporting, and optimization across marketing channels.
• Create AI-assisted advertising assets, including static creative, video content, and avatar-based ads using leading creative platforms.
• Build and test landing pages using modern AI-assisted development tools, collaborating closely with our web developer when needed.
• Run high-volume creative testing programs, rapidly evaluating and scaling winning concepts while retiring underperforming variants.
• Stay current with emerging AI marketing tools, workflows, and best practices, and help identify opportunities to improve efficiency and performance.

Tracking, Analytics & Reporting

• Maintain accurate conversion tracking, attribution, and reporting across GA4, Google Tag Manager, CallRail, HubSpot, and related platforms.
• Ensure reported performance aligns with actual call, form, and scheduled-patient outcomes.
• Prepare weekly performance reports with actionable insights, opportunities, and early identification of underperforming campaigns.
• Maintain tracking, reporting, and marketing operations in accordance with HIPAA requirements and healthcare advertising regulations.
• Ensure all marketing materials—including AI-generated content—meet compliance standards and avoid prohibited claims, testimonials, or simulated patient representations.

Required Qualifications

• Bachelor’s degree in Marketing, or a related field, or equivalent professional experience.
• 2+ years of hands-on digital marketing experience with demonstrated, measurable results.
• Search Engine Optimization (SEO): Strong understanding of on-page and technical SEO, Google Search Console, schema markup/structured data, and the ability to demonstrate ranking improvements and organic growth.
• Paid Media Advertising: Hands-on experience managing Google Ads campaigns (additional platforms a plus), including budget management, CPA optimization, performance analysis, and campaign optimization.
• AI-Powered Marketing: Experience using generative AI tools to create marketing assets, including ad creative, AI-generated video/avatar content, landing pages, and rapid creative testing. Must be able to provide examples of work personally produced.
• Active, day-to-day experience using AI tools and workflows within a marketing environment.
• Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM); experience with call-tracking platforms and CRM systems such as HubSpot is preferred.
• Strong written communication skills with excellent attention to detail.
• Highly organized, self-motivated, and able to manage priorities effectively in a remote work environment.

Preferred Qualifications

• Google Ads certification; familiarity with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI search platforms
• Experience with AI-powered creative tools, including video, image, and avatar generation platforms.

About Pacific Mind Health

Our mission is to deliver exceptional, patient-centered mental health care through innovation, compassion, and evidence-based treatments. We foster a supportive and inclusive environment, where both our patients and team members can thrive. Our goal is to be an oasis of healing and a sanctuary of hope, empowering individuals to achieve whole-person wellness.

We embrace understanding, flexibility, and responsiveness as we provide compassionate and empathetic care, leveraging the latest advancements in Psychiatry. Our goal is to improve mental health outcomes, reduce stigma, and provide comprehensive treatment options tailored to each patient’s needs.

Work with us to help people Feel Better. Live Better.

Pacific Mind Health is an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, ancestry, age, disability, veteran status, or any other status legally protected by federal, state, or local law.

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you willing to work on Pacific Standard Time?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Required)

Work Location: Remote