Digital Marketing Specialist

Job Responsibilities:

• Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies
• Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising
• Paid ad campaign Execution & Management (Google Ads, META Ads, LinkedIn Ads Etc)
• Email marketing campaign strategy & management (Both Outbound and Inbound Re-targeting)
• Email Automation & Journey setup (Salesforce Marketing Cloud, Pardot, Hubspot Etc)
• Maximize ROI and achieve business objectives (All Paid channels like Google Ads, Social Media Ads etc)
• Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement
• Website, Ads & Emailers optimization through A/B testing/analytics
• Advanced Analyzes and Reporting (GA4, Heat maps and behavioral recordings (Mouseflow/Lucky Orange)
• Track and report on key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts
• PPT Presentation, Excel Reporting, Google Data Studio and Power Bi

Qualification and Experience:

• Must have a university degree in Business Administration, Marketing, Commerce or related field.
• At least 5 years of relevant experience.