Digital Marketing Specialist

Title: Digital Marketing Specialist
Reports to: Chief Marketing Officer
Department: Marketing
FLSA Status: Non-Exempt
Location: Corporate Office (Foothill Ranch, CA 92610)

Pay Range - $35 - 42 an hour

Position Summary

The Digital Marketing Specialist supports Eagle Community Credit Union’s marketing efforts by executing digital strategies across social media, web, and paid channels. This role focuses on creating content, coordinating campaigns, and tracking performance to strengthen brand awareness, increase engagement, and support growth.

This is a hands-on role responsible for day-to-day execution and maintaining a consistent and engaging digital presence aligned with Eagle’s priorities.

Essential Job Functions

The essential functions listed are fundamental to the position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Create and publish content across Instagram, LinkedIn, Facebook, X, and TikTok
Monitor and respond to comments, messages, and engagement across platforms in a timely and professional manner
Develop and maintain a content calendar aligned with campaigns and organizational priorities
Support coordination and execution of digital marketing campaigns across social, web, and paid channels
Maintain and update website and blog content to ensure accuracy and relevance
Assist with basic SEO and digital content improvements
Track and report on performance metrics (growth, engagement, clicks, conversion)
Use reporting tools to identify trends and recommend improvements
Capture and create content, including photography and video
Collaborate with internal teams to ensure consistent messaging
Monitor digital and social media trends to keep content current
Ensure all marketing activities comply with credit union policies and applicable regulations
Attend and support community events, including evenings and weekends, to capture content and promote Eagle’s brand presence

Why This Role Matters

This role helps Eagle stay visible and relevant in the communities we serve while building stronger digital connections with members.

Strengthens brand awareness across digital channels
Drives engagement and community connection
Ensures campaigns are executed effectively
Provides insights to improve marketing strategies
Supports growth and member acquisition

Qualifications

Experience

Minimum 2–3 years of experience in social media or digital marketing (beyond personal use)
Experience actually running accounts and campaigns, not just posting for fun
Exposure to multiple platforms (Instagram, LinkedIn, Facebook, TikTok, X)

Education

High school diploma or GED required
Degree in marketing, communications, or related field preferred

Knowledge, Skills & Abilities

Strong written and verbal communication skills
Working knowledge of social media platforms and digital channels
Familiarity with analytics/reporting tools
Ability to interpret data and recommend improvements
Experience with photography and video content creation
Proficiency with basic content creation and editing tools (e.g., Canva or similar design tools, and basic photo/video editing applications)
Graphic design capabilities
Ability to quickly create simple, high-quality visuals and short-form videos for digital use
Strong organization and time management
Ability to manage multiple priorities and deadlines
Collaborative and team-oriented
Previous experience in a financial institution is preferred

Work Environment

Professional office setting
Regular use of computers, mobile devices, and digital tools
Interaction with staff, vendors, and community partners
Regular participation in community events, including evenings and weekends

Physical Requirements

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Prolonged sitting and computer work
Frequent use of hands for typing and content creation
Occasional standing, walking, and light lifting (up to 10 pounds)

Work Schedule & Pay Considerations (California Compliance)

Non-exempt position eligible for overtime under California law
All time worked must be accurately recorded
Overtime must be approved in advance
Schedule may adjust based on business needs, including evenings and weekends for events

Compliance & Employment Considerations

Must comply with all federal, state (California), and local laws
Required to follow all Eagle Community Credit Union policies
Background check may be required, consistent with applicable law
Maintain strict confidentiality of member information
Employment is at-will and may be terminated by either party at any time, consistent with applicable law

Equal Opportunity/Affirmative Action Employer

Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other classification protected by applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including, without limitation, recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge. For more information, please view https://www.dol.gov/agencies/ofccp/posters.

Eagle Community Credit Union values the contributions of our diverse workforce, including those with disabilities. Eagle is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. Eagle is also committed to ensuring equal opportunity in employment for qualified persons with disabilities. This Company prohibits discrimination against applicants and employees on the basis of disability as it pertains to the job application and hiring process and other terms and conditions of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact accommodation@eaglecu.org. This email is created exclusively to assist disabled job seekers who disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for purposes other than following up on an application or addressing technical issues unrelated to a disability will not receive a response.

Benefits Offered:

Medical
Dental
Vision
Life Insurance
Flexible Spending Account
401(k) Matching
Paid Time Off (PTO)
Training Provided
Tuition Reimbursement
Volunteer Time Off
Supplemental Insurance
Employee Discounts

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Tuition reimbursement
• Vision insurance

Work Location: In person