Digital Marketing Specialist

Job Summary
We are seeking a dynamic and results-driven Digital Marketing Specialist to join our organization. In this role, you will develop and execute comprehensive digital marketing strategies that elevate brand visibility, drive engagement, and boost online conversions. Your expertise will help optimize our digital presence across multiple channels (primarily Facebook and instagram), ensuring we reach our target audiences effectively and efficiently. This paid position offers an exciting opportunity to leverage your skills in a fast-paced environment dedicated to growth and creativity.

Duties

• Create digital content (canvas, reels and videos, photos) for posting on Facebook and instagram
• Plan, implement, and manage integrated digital marketing campaigns across platforms such as social media, search engines, email, and display advertising.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other SEM platforms to maximize ROI.
• Optimize website content using WordPress, HTML, CSS, and content management systems to enhance user experience and conversion rates.
• Analyze campaign performance with Google Analytics and other analytics tools; generate reports to inform ongoing strategy adjustments.
• Develop compelling content for blogs, social media posts, email marketing campaigns, and landing pages that align with brand voice and marketing goals.
• Implement marketing automation tools to nurture leads through targeted email marketing sequences and personalized messaging.
• Stay current on industry trends in digital marketing, SEO best practices, social media management, E-commerce strategies, and emerging technologies like JavaScript or SQL for data analysis.

Qualifications

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, social media marketing, and analytics platforms.
• Proficiency in WordPress, HTML/CSS, JavaScript basics, SQL queries is highly desirable.
• Skilled in content creation including copywriting for various digital formats; adept at graphic design using Adobe Creative Suite or Adobe Photoshop.
• Hands-on experience with Google Ads (AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms.
• Knowledge of performance marketing strategies aimed at increasing conversions and optimizing user engagement across e-commerce sites or B2B platforms.
• Strong analytical skills with the ability to interpret data insights into actionable improvements.
• Excellent communication skills with the ability to collaborate effectively across teams and manage multiple projects simultaneously. Join us as a Digital Marketing Specialist to craft innovative campaigns that captivate audiences and deliver measurable results!

This position is perfect for someone that is looking for 10 to 20hrs a week and part-time employment.

Pay: $1,000.00 - $1,500.00 per month

Benefits:

• Flexible schedule

Work Location: Hybrid remote in The Woodlands, TX 77382