Digital Marketing Specialist

DESCRIPTION

BMG Marketing is hiring a full-time Digital Marketing Specialist to join our team. This role will have a heavy focus on email marketing. You will help advance strategic growth across our client portfolio. Based on objectives set by stakeholders, you will plan and execute integrated demand generation programs that drive awareness, engagement, and pipeline.

LOCATION

Based in Tonawanda, our team enjoys a flexible hybrid schedule that combines the benefits of working together in the office with the flexibility of working from home.

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RESPONSIBILITIES

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Program strategy & planning

• Build demand gen plans aligned to client priorities across email, rebate and sampling initiatives
• Define target audience based upon campaign needs
• Partner with clients on messaging and design requirements

Campaign execution

• Work with clients, staff and vendors on content and creative assets
• Execute multi-channel campaigns (email, web forms, landing pages and webinars)
• Manage timelines, QA, and launch of campaigns

Marketing automation & lead management

• Own nurture flows, segmentation, and lead scoring logic
• Maintain email list hygiene
• Assist with growing, maintaining and improving BMGs internal email database

Reporting

• Work with the client to define reporting requirements
• Produce custom campaign reports using Excel & PowerPoint

CORE COMPETENCIES

• Ability to multitask, prioritize, and work independently and in teams
• A customer-centric mindset
• Cross-functional collaboration
• Strategic thinking and execution
• High level of organization and attention to detail
• Good communication and stakeholder management

MINIMUM QUALIFICATIONS

• 2+ years of digital marketing experience
• Expereince with email marketing
• Experience with marketing automation platforms
• Experience using Excel for data analysis and reporting
• Recent graduates with relevant internships, or hands-on projects with email marketing are encouraged to apply

PREFERRED QUALIFICATIONS

• Knowledge of the food manufacturing industry
• Experience with Photoshop and Illustrator
• Experience with project management tools like Trello, Jira, Basecamp or similar
• Experience with CRM platforms
• Experience with Content Management Systems

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Flexible schedule
• Health insurance
• Paid time off

Work Location: Hybrid remote in Tonawanda, NY 14150