Digital Marketing Specialist – AI, Content & Local SEO

Digital Marketing Specialist – AI, Content & Local SEO

Job Description: We’re seeking a sharp, versatile Digital Marketing Specialist to join our growing team. This role is ideal for a self-starter who thrives at the intersection of content creation, local SEO, and data-driven decision-making. You’ll play a key role in developing compelling content, optimizing for local visibility, and using analytics to continuously refine marketing performance.

Key Responsibilities:

• Write and edit on-brand, SEO-optimized content for websites, blogs, and local landing pages

• Execute and manage local SEO initiatives (GBP optimization, citations, reviews, schema, etc.)

• Conduct keyword research and competitive content audits to inform strategy

• Monitor and analyze performance in Google Analytics, Search Console, and Looker Studio

• Translate data insights into actionable recommendations to improve traffic and conversion

• Collaborate with designers, developers, and other marketers to ensure SEO best practices

• Stay updated with industry trends, algorithm updates, and local search innovations

Requirements:

• 2+ years of experience in digital marketing, with a focus on SEO and content strategy

• Strong writing and editing skills with attention to tone, clarity, and structure

• Hands-on experience with Google Analytics, Search Console, and Looker Studio

• Solid understanding of on-page SEO, local SEO, and keyword targeting

• Familiarity with CMS platforms (e.g., WordPress, Webflow, or similar)

• Ability to interpret marketing data and communicate results clearly

• Bonus: Experience with Google Tag Manager, schema markup, and MCPs, python, data warehousing, LLMs

What We Offer:

• A creative, flexible work environment

• The chance to make a direct impact on high-growth clients

• Room for advancement in a growing digital agency

Job Type: Full-time

Pay: $40,000.00 - $45,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Pontiac, MI 48341