Digital Marketing Specialist (Automotive Advertising)

Digital Marketing Specialist - Automotive Marketing Experience REQUIRED

Location: Fernandina Beach, FL

Salary: up to $80,000/year (based on experience)


About Us

Paxton Marketing is a full-service advertising agency specializing in automotive marketing. We help dealerships nationwide boost sales and customer engagement through innovative, results-driven marketing campaigns.

Position Overview

We’re looking for a motivated Digital Marketing Specialist to join our team. This person will manage paid advertising accounts across Google Ads (Search, Display, PMAX, and YouTube), Facebook/Meta Ads, and other digital platforms. They will also perform ongoing SEO optimization for existing clients to ensure strong performance and search visibility.

Responsibilities:

• Manage and optimize Google Ads campaigns, including PPC, PMAX, and carousel placements
• Oversee Facebook/Meta Ads campaigns, including creative rotation, targeting, and reporting
• Maintain SEO performance for client websites (keyword optimization, meta data, etc.)
• Monitor campaign analytics and prepare regular performance reports
• Collaborate with our creative and account teams to align campaign strategies with client goals
• Stay updated with the latest automotive marketing and digital advertising trends

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field is required.
• Automotive marketing experience required.
• Proficiency in Google Ads Manager, Meta Ads Manager, and Google Analytics
• Knowledge of SEO best practices and keyword management
• Strong understanding of conversion tracking, A/B testing, and lead optimization
• Excellent attention to detail and ability to manage multiple accounts with ad spends of $20,000+ per month.

Benefits:

• Paid Time Off
• Paid Holidays
• Performance Bonuses

Job Type: Full-time

Pay: Up to $80,000.00 per year

Benefits:

• Paid time off

Work Location: In person